POSTED: Wednesday May 27th 2009
FOR IMMEDIATE RELEASE

NASCAR TECHNOLOGY PROVIDER TIWI TO SPONSOR MCCUMBEE

Inthinc Inc. teamed with the SS Green Light Racing team as the primary sponsor for four NASCAR Camping World Truck Series events in 2009

DOVER, Del. (May 27, 2009) - - inthinc, inc., a developer and manufacturer of
technologies to improve driving safety, today announced that it has teamed with the SS
Green Light Racing team as the primary sponsor for four NASCAR Camping World
Truck Series events in 2009.  inthinc will feature its tiwi brand on driver Chad
McCumbee’s No. 07 Chevrolet at Dover International Speedway, Texas Motor
Speedway, Chicagoland Speedway and Las Vegas Motor Speedway.
Although new as a sponsor, McCumbee has benefited from tiwi since he started
racing in the NASCAR Camping World Truck Series in 2006. However, until this
Friday’s race at Dover, the benefit has come in the form of tiwi’s precision lap counter
and the crash-box-data recorder technology used by NASCAR.
“Okay, so how many drivers who say that are proud to have their sponsor on
board are able to mean it literally?” McCumbee asked.   “I have always been proud to
have tiwi on board because I know that their crash data recorders have contributed
significantly to the safety of our sport. As a driver, there’s nothing more important than
safety.”
In three consecutive starts at Dover starting in 2006, McCumbee has finished
23rd, 13th and 12th . Improving with each return to the one-mile concrete oval,
McCumbee looks to continue that trend in an attempt to have NASCAR’s tiwi timing and
scoring system show him first at the end of the AAA Insurance 200-lap event.
McCumbee is currently eighth in points, 196 behind leader Ron Hornaday.
“We couldn’t be more pleased to have Chad driving the tiwi brand,” said inthinc and
tiwi CEO, Todd Follmer.  “Chad is an excellent driver and an excellent example for our


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teens.  Following Chad’s lead, we are confident young drivers will be safer and more
aware when they are behind the wheel with tiwi.”
Utilizing the same technology used for motorsports, in addition to commercial
fleet and heavy trucking applications, tiwi is a first-of-its-kind system to mentor and
monitor teen drivers as they develop critical driving habits.   It is an onboard computer
with the power to instantly alert and instruct young drivers while, at the same time,
enabling parents to receive real-time notifications by phone, text or email concerning
their teen’s current location, actions and driving safety.
tiwi technology was utilized by the Insurance Institute for Highway Safety (IIHS)
in its independent driving safety study released May 7, 2009 entitled ‘In-vehicle
Monitoring and the Driving Behavior of Teenagers.’ The IIHS report finds that equipping
the cars teens drive with in-vehicle monitoring devices can help reduce driving risks.
tiwi is the only technology that meets all of the criteria outlined in the report for
encouraging and instilling positive driving behavior in teens.
“Not only are they keeping us safe on the track,” said McCumbee, “more
importantly, they are keeping everybody safe by reducing accidents among truckers who
encounter many hazardous road conditions and driving for long stretches of time. Now
they will start working to significantly reduce teen-related accidents as well.
“I didn’t realize how important that was until I recently learned that one in three
teen deaths are the result of a motor vehicle accident. That’s an alarming figure, if you
think about it.”
The SS Green Light team is bringing a totally rebuilt truck to the Monster Mile.
Co-owner and crew chief Bobby Dotter feels the team is ready to perform for their new
partner. “I think we have put together a nice little truck for Chad — it’s going to look real
good with its new colors. We’ll have tiwi on the hood and a tiwi in the windshield. We’re
proud to help them with the launch of their product.”
inthinc combines innovative ideas with engineering expertise to create
breakthrough technology that mentors drivers to save lives, prevent accidents and provide
significant operating efficiencies. inthinc technology dramatically improves driver
behavior and has been documented to reduce accidents by more than 80 percent. For
more information, please visit http://www.inthinc.com.

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Keywords · Nascar · Camping World Truck Series · Chad McCumbee

Name: Jon Edwards
Organization: Performance PR Plus
Email:
Phone: +1.(704) 377-8727
URL: http://www.performanceprplus.com/

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