POSTED: Thursday May 14th 2009
FOR IMMEDIATE RELEASE announces new SFC Press Point story lead and press release distribution service

New system is faster, easier and better than ever

TAMPA, May 15: A larger, wider, broader sports media constituency than ever before is now within your reach through’s newly-expanded Press Point. In the past months interest has accelerated and the number of sports has topped 100 and continues to grow.

SFC Press Point now lets organizations reach out to over 34,000 media professionals across all platforms - TV, radio, cable, written, internet and blogs, etc. The service is designed to be very economical and costs less than almost any other press release distribution system. It is a fit for large and small organizations. was the first Olympic clipping service and SFC Press Point is the first press release distribution service solely dedicated to the sports movement.

Press releases are a great way to save money on advertising and to put out your own editorial information. This avenue is an ideal way of promoting and publicizing your message, guaranteeing that you do so in your own words.

SFC Press Point is cost effective and a great working tool so PR professionals can get the news out quickly for clients and promote new products or services.

Pitch story leads about your team, league, athlete, organization, community, sporting event, or blog to your target audience. Releases and story leads are also pushed out via automated emails daily.

Sports Features is read worldwide by top-level media, IOC Members, NOCs, IFs, sponsors, Olympic Games and soccer World Cup bidders, football associations, TV rights holders and a multitude of decision-makers in sport.

Now it is easier than ever to create accounts and upload content, logos, and up to three photographs complete with captions.

Ever since its creation six years ago, has been targeted to an international sports audience with special reference to high-level sport and soccer. Over 50,000 press releases have been posted through the SFC Press Point since inception by sports organizations worldwide.

Sport Features founder Laura Walden and international football specialist Keir Radnedge have built up specialized micro-sites for Olympic Features and World of Soccer which give original perspective on elite level sports and complements the press point releases. 

The news on is independent with no hidden agendas or bias. Therefore the SFC Press Point is the perfect place for organizations to publish their own information to make their voice heard. It’s fast, easy and cost-effective.


Sports Features Communications:

LAURA WALDEN has two decades of experience in the Olympic Movement, formerly with the official publications of the European Olympic Committees (SportEurope), with CONI the Italian National Olympic Committee (Lo Sport Italiano) and with CSIT, the International Labor Sports Confederation. She founded in 2002.  

KEIR RADNEDGE, based in London, is one of the foremost observers of international soccer. He has reported at World Cups for more than 40 years and is a regular contributor to TV, radio, newspapers and magazines not only in the UK but around the world. He is also president of the Football Commission of the International Sports Press Association (AIPS).

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Keywords · Sports Features Communications Inc. · SFC Press point · Olympics · soccer · Laura Walden · Keir Radnedge · Soccer World Cup · London 2012 · Vancouver 2010 · Sochi 2014 · 2016 Bid cities · 2016 Bid sports

Name: Laura Walden
Organization: Sports Features Communications Inc.
Phone: 8132280408

Please refer all questions to the company listed above issuing the press release. SFC will not be able to assist you with any inquiries and disclaims any content in these press releases.