POSTED: Thursday May 7th 2009
FOR IMMEDIATE RELEASE

London 2012 appoint McCann Worldgroup as marketing services agency

McCann Worldgroup has been appointed as its Official Marketing Services Provider, in a Tier Three deal

The London Organising Committee of the Olympic Games and ParalympicGames (LOCOG) today confirm that McCann Worldgroup has been appointedas its Official Marketing Services Provider, in a Tier Three deal. Ledby McCann London the agency will work with the marketing team at LOCOGfor the next three years and their scope of work will includedeveloping the overall look and feel of the Games.

McCann Worldgroup become London 2012’s eighth Tier Three Provider andits 18th domestic commercial partner overall. This is the first timethat marketing services has become a sponsorship category for anorganising committee. The range of the contract includes advertising(including TV, press, radio, outdoor, online, and mobile), directmarketing and digital marketing. The contract is effective immediatelyand is the result of a tending process run by LOCOG with support byAAR throughout.

London 2012 chairman Sebastian Coe commented, “This is an extremelysignificant appointment as the agency will have a huge role in how theGames are not only perceived in 2012, but also how they’ll beremembered in years to come. We’re reaching the stage in ourlife-cycle where it’s all about delivering – McCann Worldgroup willhelp us with this and we welcome them to the team.”

Brett Gosper, Chairman McCann Worldgroup UK, President EMEA said, “TheLondon 2012 Olympic and Paralympic Games form the biggest event thatwill happen in London and the UK for a generation.  We want to helpthe biggest event become the most memorable, and are thrilled andhonoured that the full force of McCann Worldgroup in the UK has beenchosen as part of the LOCOG team. In addition we look forward toleveraging the opportunities available to our business throughbecoming one of LOCOG’s Official Providers to further accelerate thedevelopment of our UK businesses”

London 2012 Commercial Director Chris Townsend commented, “This isanother fantastic appointment. London 2012 requires significantfunding from the private sector and our commercial programme isdriving this. Staging the Games in the 21st century is a uniqueproposition and we are, in many areas - including with this deal -heading into new territory. McCann Worldgroup has a first class trackrecord and will give us creative insight and expertise between now and2012. This appointment is the outcome of a highly competitive process,with a number of industry leading groups responding to our tender. Weare also extremely grateful to AAR who provided valuable supportthroughout this complex appointment, ensuring our robust selectionprocess worked for the marketing services industry and enabled us tomake the right choice.”

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For further information please contact the London 2012 Press Office on+44 (0)203 2012 100 or visit the website at www.london2012.com. Findout the latest from London 2012 HQ on our bloghttp://blog.london2012.com

Notes to editors:

As it heads towards its £2bn budget for staging the Olympic andParalympic Games, LOCOG now has seven domestic Tier One Partners -adidas, BP, British Airways, BT, EDF Energy, Lloyds TSB and Nortel.There are three domestic Tier Two Supporters – Adecco, Cadbury andDeloitte. There are eight domestic Tier Three Suppliers and Providers– Airwave, Atkins, Boston Consulting Group, Crystal CG, FreshfieldsBruckhaus Deringer LLP, McCann Worldgroup, Populous and Trident.

The Worldwide Olympic Partners signed up for 2012 are Coca-Cola, Acer,Atos Origin, GE, McDonald’s, Omega, Panasonic, Samsung and Visa.

About McCann Worldgroup:

McCann Worldgroup, one of the world’s largest marketing communicationscompanies, has capabilities that span advertising; digital, direct,event and healthcare marketing; sponsorship; media; and design. TheWorldgroup companies, part of the Interpublic Group (NYSE:IPG), haveoperations in more than 110 countries and a client roster thatincludes preeminent global marketers and many of the world’s mostfamous brands.

About AAR:

AAR are a London based organisation which help clients and marketingservices agencies establish, build and get the maximum value fromtheir business relationships.

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Keywords · London 2012 · McCann Worldgroup

Name: London 2012 Press Office
Organization: London 2012
Email:
Phone: +44 (0)203 2012 100
URL: http://www.london2012.com/index.php

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