POSTED: Thursday March 26th 2009

IOC awards 2010 & 2012 broadcast rights in China

CCTV, the state broadcaster in China

The International Olympic Committee (IOC) today announced today announced an agreement with China Central Television (CCTV) for the broadcast rights within China for the Vancouver 2010 and London 2012 Olympic Games.
CCTV, the state broadcaster in China, acquired the rights across all broadcast platforms, including free-to-air television, subscription television, internet and mobile phone.
The IOC selected CCTV on its capacity to reach the broadest possible audience, and its commitment to promoting the Olympic Games and the values of the Olympic Movement.
Commenting on the agreement, IOC President Jacques Rogge said: “I am delighted to announce our agreement to continue our partnership with CCTV. The Beijing 2008 Olympic Games were a landmark moment in Olympic history, and both CCTV and did a first-class job of bringing Olympic action into the homes of the Chinese people. We look forward to working closely with CCTV to make this possible for both the Vancouver 2010 and London 2012 Olympic Games.”
IOC Executive Board member Richard Carrión, who led the negotiations, said: “In 2008, CCTV proved once again to be an excellent partner for the Olympic Movement in China, enjoying record audience figures across television and digital broadcast platforms. This is the first time we have worked directly with CCTV to reach an agreement for the television broadcast rights, and I am very appreciative of their commitment to the Olympic Movement. We believe we have set the foundations for an exciting partnership over the next four years.”
ZHAO Huayong, President of CCTV, said: \“CCTV has always been a great partner of the IOC and has been promoting the Olympic movement for thirty years. This agreement signifies a partnership between CCTV and the IOC with the common goal of making the Games accessible to 1.3 billion people.\”
CCTV Vice President SUN Yusheng said: \“This is a milestone in CCTV\‘s coverage of the Olympic Games as it is the first time that CCTV signs the agreement directly with the IOC as a separate right-holding broadcaster. I believe it is a win-win agreement, which on our part illustrates our commitment and endeavour to enhance the Olympic Games in the coming years\”.

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Keywords · CCTV · China · IOC

Name: Sandrine Tonge
Organization: IOC International Olympic Committee
Phone: +41 21 621 60 00

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