POSTED: Wednesday March 11th 2009
FOR IMMEDIATE RELEASE

London 2012 extends Cadbury deal

All confectionery and packaged ice cream sold at official London 2012 outlets at Games time will now be supplied by Cadbury.

London 2012 today announces that existing Tier 2 Supporter Cadbury has extended its deal so that all confectionery and packaged ice cream sold at official London 2012 outlets at Games time will now be supplied by Cadbury.
 
Cadbury signed as a Tier Two Supporter in October 2008 and was also an official supplier of the Sydney Games in 2000, as well as the Commonwealth Games in Manchester (2002) and Melbourne (2006).  The extension now sees the Trident brand become a Tier Three Supplier. The sugar-free gum becomes the fifth Tier Three brand. 
 
London 2012 CEO Paul Deighton commented: “This deal is a great opportunity for Cadbury to extend its partnership with the London 2012 Olympic Games and Paralympic Games, and for us to continue to develop our commercial programme and raise more private finance to host and stage the Games. Cadbury has a long tradition of sports sponsorship, both in this country, and of supporting major international events, and are proving a strong addition to our team of world-class commercial partners.“
 
Cadbury UK Managing Director Trevor Bond said: “This is great news for Trident because it links with our recently-announced Cadbury support, allowing us to sell our total confectionery range to everyone visiting each London 2012 venue. It\‘s a further demonstration of our leadership of the confectionery market.”
 
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For further information please contact the London 2012 Press Office on +44 (0)203 2012 100 or visit the website at www.london2012.com. Find out the latest from London 2012 HQ on our blog http://blog.london2012.com
 
Notes to editors
 
As it heads towards its £2bn budget for staging the Olympic and Paralympic Games, LOCOG now has seven domestic Tier One Partners - adidas, BP, British Airways, BT, EDF Energy, Lloyds TSB and Nortel. There are three domestic Tier Two Supporters – Adecco, Cadbury and Deloitte. There are five domestic Tier Three Suppliers and Providers – Airwave, Atkins, Boston Consulting Group, Freshfields Bruckhaus Deringer LLP and now Trident.

The Worldwide Olympic Partners signed up for 2012 are Coca-Cola, Acer, Atos Origin, GE, McDonald’s, Omega, Panasonic, Samsung and Visa.
 

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Keywords · London 2012 · Cadbury

Name: London 2012 Press Office
Organization: London 2012
Email:
Phone: +44 (0)203 2012 100
URL: http://www.london2012.com/index.php

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