POSTED: Tuesday December 16th 2008
FOR IMMEDIATE RELEASE

GIANTS-COWBOYS MOST VIEWED GAME IN SNF HISTORY

With 23.1 Million Viewers, SNF is No. 1 Primetime Program of the Week; No 3 Primetime Program of Entire TV Season

       NEW YORK – Dec. 16, 2008—The Dallas Cowboys 20-8 victory
over the Super Bowl champion New York Giants on \“NBC Sunday Night
Football\” drew the most viewers ever for a \“Sunday Night Football\”
game. With 23.1 million viewers, Sunday night\‘s broadcast was the No.1
primetime program for the week and the No. 3 primetime program for the
entire television season according to data provided by Nielsen Media
Research.



\“NBC Sunday Night Football\” was No. 1 for the week among viewers (23.1
million) household rating (13.7/21), Adults 18-49 (8.6) and other key
demographics. It was a record for SNF in total viewers (excludes Monday
afternoon 12/25/06 Philadelphia-Dallas game which drew 23.2 million
viewers).



Sunday Night\‘s broadcast is the No. 1 primetime program on any network
this TV season among Adults 18-49 (8.6) and is the top primetime
telecast on any network in total viewers (23.1 million viewers overall)
since the November 16 telecast of 60 Minutes, which featured an
interview with President Elect Barack Obama (25.1 million). For the
season, this week\‘s SNF broadcast is No. 3 behind only that 60 Minutes
and the October 9 CSI season premiere (23.5 million).  Additionally,
SNF was the No. 1 series in the November sweeps period among adults
18-49 and other key advertising demographics.



The 13.7 rating, 21 share gave SNF its highest-rated game of the season
and the third highest-rated SNF history.  Sunday night\‘s game
registered the best rating for an SNF game since Week 9 of the 2006
season (Indianapolis-New England, 15.1/22) and was 44 percent higher
than last season\‘s Redskins-Giants game (9.5/15 on 12/16/07).



SNF AVERAGING 16.8 MILLION VIEWERS:  NBC\‘s 14 \“Sunday Night Football\”
broadcasts are averaging 16.8 million viewers a five percent gain from
last year\‘s 16.1 million.  The 10.3/16 household rating is a three
percent advantage over last year (10.0/16).




       Members of the media can get more information about NBC
Universal and its programming on the NBC Universal Media Village Web
site at www.nbcumv.com.



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Keywords · NBC · New York Giants · Dallas Cowboys

Name: Adam Freifeld
Organization: NBC
Email:
Phone: +1.212-664-6772

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