EBU regrets IOC decision on rights for Olympic Games 2014 & 2016
EBU has been working with the IOC since 1956
Geneva, 2 December 2008 - The IOC has rejected the European Broadcasting Union’s (EBU)* bid for the European broadcast rights for the Olympics Games 2014-2016.
“We very much regret the decision of the IOC. We have worked with the IOC since 1956** to deliver the Olympic Games to the broadest possible audience, and ensured maximum exposure of the Olympic Games, and also Olympic Sports between the Games”, said EBU President Fritz Pleitgen (ARD, Germany)***. “We note that there are different views about the future monetary broadcast value of the Games. EBU Members were surprised by the high financial expectations of the IOC. We regret that, it seems, little account is taken of the additional high level of investment by the EBU in rights for, and the production and quality editorial coverage of, World-, European- and National Championships, across many Olympic Sports .”
EBU President-elect, Jean-Paul Philippot (RTBF, Belgium)****, added : “The worldwide financial crisis will not stop at the doorstep of free-to air television; it will also have an impact on the value of broadcast rights for sports events. The EBU’s offer reflected the maximum price public service broadcasters could pay for the rights, our philosophy of investing in Olympic sports throughout the Olympiad (the four years between the summer Games), and the value of offering Olympic sports free of charge to all citizens”.
“We are sorry that we did not manage to convince the IOC of the importance of our global support of Olympic sport. We will now carefully analyse the consequences of the IOC decision on our sports-rights acquisition policy”, concluded Mr Philippot.
Note to Editors:
*European Broadcasting Union (EBU) is the largest association of national broadcasters in the world (75 active Members, 45 associate Members).
EBU acquires sports rights on behalf of its Members. Acquisitions include, Olympics Games 2010 & 2012, Football World Cup, World Championships in Athletics, the Alpine and Nordic Skiing Championships. The EBU has partnerships with 27 federations in 17 Olympic sports.
The EBU helps public service broadcasters to deliver unique high quality programming to their audiences. It offers Members technical, operational and legal services, and coordinates a growing supply of quality content for radio, television and new platforms. It provides Members with information and analysis on media trends, and training designed to meet their needs. The EBU works to secure recognition of the crucial role of public service broadcasters in the digital audiovisual landscape. More on: http://www.ebu.ch and http://www.eurovision.net.
** The EBU has acquired the rights for the Olympic Games 2010 & 2012.
***Mr Pleitgen was elected as President of the EBU in 2006, his term ends on 31 December 2008.
**** Mr Philippot will become President of the EBU from 1 January 2009. The Director General of the EBU remains Mr Jean Réveillon.
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Name: Avril Mahon Roberts
Organization: European Broadcasting Union
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