POSTED: Friday November 28th 2008
FOR IMMEDIATE RELEASE

Parsons BOA Director of Comms & Public Affairs

He will start in the New Year.

The British Olympic Association (BOA) is delighted to announce the appointment of Adam Parsons as its Director of Communications and Public Affairs. He will start in the role in the New Year.

Adam joins the BOA from the BBC, where he has spent seven years as Sports Correspondent and Presenter for BBC News. During that time, he has fronted the BBC News television coverage of the Olympic Games in Athens and Beijing, as well as reporting widely on London\‘s 2012 campaign.

He has reported on the leading events in world sport, including the football World Cup, the Rugby World Cup, the Formula One World Championship, Wimbledon tennis, Ashes cricket and Ryder Cup golf.  Adam is also a familiar face as a presenter on the BBC\‘s News Channel.
 
Prior to joining the BBC, Adam was Sports Editor of Sunday Business newspaper, and before that Motor Racing Correspondent of The Sunday Times. He is the latest of three recruits to join the BOA, following Chief Executive Andy Hunt and Chief Commercial Officer Hugh Chambers. Adam will report to the BOA’s Chief Commercial Officer.

Adam Parsons commented:

\“Joining the BOA at this time is a fantastic opportunity. I am passionate about the role of the Olympic Games in British sport and determined we do as much as possible to help our Olympians, and their governing bodies, to fulfil cherished ambitions. I\‘m convinced we can do even more to spread the Olympic ideals, and the BOA can play a big part in uniting British sport during this crucial period in the run-up to 2012. We have a unique chance to change the sporting landscape of this country, and it\‘s an opportunity we need to embrace.\”

Chief Executive Andrew Hunt commented:

 \“This is a key appointment for the BOA, and we are delighted to have secured someone of Adam’s calibre. He is one of the best known sports journalists in the country and I know he is totally committed to helping us achieve our ambitions. Communications are at the heart of what we do, and Adam will give us priceless expertise and leadership in that area.”

Hugh Chambers commented:

“Now that we have pulled together all commercial aspects of the BOA under one umbrella, including communications, there is a great opportunity for Adam to develop a truly integrated media and public affairs strategy that can benefit all of our stakeholders. Adam has an exceptional track record and we are most fortunate to have him joining our team.”

Notes to Editors

Adam Parson is 38, married with three children. He grew up in Hertfordshire and was educated at Haberdasher\‘s Aske\‘s School in Elstree. He did a degree in Modern History at St Anne\‘s College, Oxford, and started his journalism career at the Watford Observer. He has written two books, both about motor racing.

 

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Keywords · Adam Parsons · British Olympic Association · London 2012

Name: Miriam Wilkens
Organization: BOA British Olympic Association
Email:
Phone: +44 020 8871 2677 ext. 227
URL: http://www.olympics.org.uk/home2.aspx

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