POSTED: Tuesday November 18th 2008
FOR IMMEDIATE RELEASE

Anheuser-Busch extends LPGA sponsorship

Anheuser-Busch’s support of the LPGA comes via the Michelob ULTRA brand

DAYTONA BEACH, Fla., Nov. 19,   2008   – The Ladies Professional Golf Association (LPGA) and Anheuser-Busch   today announced that Michelob ULTRA will continue as the official beer of the   LPGA through 2009.

As an official   sponsor of the LPGA, Anheuser-Busch and the LPGA have been working together   since 1994, and are excited to continue their long-standing marketing   relationship.

“We   are proud to have Anheuser-Busch continue as an official sponsor of the   LPGA,” said LPGA Chief Marketing Officer Bill   Susetka.  “For 15 years, we have had the pleasure of   working together with Anheuser-Busch to grow their business and ours.  With   the LPGA fan base on the rise and the on-course performance never stronger,   we look forward to continuing this successful relationship.”

Anheuser-Busch’s   support of the LPGA comes via the Michelob ULTRA brand, which appeals to   adult beer drinkers who lead active lifestyles, making the brand a perfect   fit for adult fans of the LPGA.   Through its sponsorship of the LPGA,   Michelob ULTRA reaches fans via promotions on LPGA.com, Michelob ULTRA 19th   Hole hospitality programs at select LPGA Tour events and at retail with   LPGA-themed point of sale materials and advertising.  

“The   talent level and excitement of the LPGA Tour continues to attract fans to the   game of golf,” said Kathy Casso, Senior Director of Sports Marketing,   Anheuser-Busch.  “Our relationship with the LPGA Tour continues to be a   good fit for our Michelob ULTRA brand.”

Michelob   ULTRA is the title sponsor of the LPGA Tour’s Michelob ULTRA Open at   Kingsmill, played in May at the Kingsmill Resort & Spa in Williamsburg, Va.    In 2008, Annika Sorenstam earned her 72nd career LPGA Tour victory   at the $2.2 million event, which is among the highest purses on the LPGA   Tour.

About the Ladies Professional Golf   Association

As the longest-running women’s professional   sports organization in the world, the LPGA features a membership comprised of   world-class LPGA Tour professionals and dedicated Teaching and Club   Professionals (T&CP).  Today’s LPGA Tour features the most talented   global group of professional athletes competing in 37 events in 10 countries   with total prize money of more than $64 million. In addition to its dynamic   Tour members, nearly 1,200 certified LPGA T&CP members serve the golf   industry in teaching, coaching and management positions, and oversee programs   aimed at increasing the involvement of women, girls and youth in golf.  The   LPGA’s Vision is to inspire, empower, educate and entertain by   showcasing the best golf professionals in the world.  Its Mission is to be a leader in the world of   sports, to promote economic empowerment for all members, and to serve as role   models on and off the course. The LPGA is headquartered in Daytona Beach, Fla.   For more information on the LPGA, log on to www.LPGA.com.

About   Anheuser-Busch

Based in St. Louis,   Anheuser-Busch brews the world’s largest-selling beers, Budweiser and   Bud Light, and holds a 48.5 percent share of U.S. beer sales. Anheuser-Busch   ranked No. 1 among beverage companies in FORTUNE Magazine’s Most   Admired U.S.   and Global Companies lists in 2008.

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Media Contacts:

Jason Taylor, LPGA; 386-274-6281, jason.taylor@lpga.com

Michael Bulthaus,   Anheuser-Busch; 314-577-9671, michael.bulthaus@anheuser-busch.com

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Keywords · LPGA · Ladies Professional Golf Association · PGA · golf · Anheuser-Busch · Michelob ULTRA · Bill Susetka

Name: Lisa Shelly
Organization: LPGA
Email:
Phone: +1.386-274-6200
URL: http://www.lpga.com

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