POSTED: Thursday November 6th 2008


Presentation on School Olympics project is a hit at the IOC-supported event, attended by more than 600 people

Sport as a tool for social transformation is one of the key themes of Rio de Janeiro’s bid to host the 2016 Olympic and Paralympic Games. We showed our commitment to this principle in our presentation on Brazil’s School Olympics project, given to more than 600 people at the world conference on ‘Sport for All’, held this week in Kuala Lumpur, Malaysia.

The School Olympics, a partnership between the Brazilian Olympic Committee (COB) and the Ministry of Sport, is a major initiative to promote sport in Brazil. The presentation, “School Olympics – the Olympic future of Brazil goes through Olympic transformation,” which was enthusiastically received, was given by Edgar Hubner, who is both director general of the School Olympics and general manager for events at COB, together with Patrícia Kowalewski, COB’s events supervisor. The conference was also attended by Mário Cilenti, Rio 2016’s international relations director, and Christiane Paquelet, director of COB’s education and culture department.

‘Sport for All’ takes place every two years and is supported by the International Olympic Committee. According to Edgar Hubner, the School Olympics help advance the Olympic Movement’s goals of social inclusion. “It is a great honor to be able to share positive experiences with representatives of other countries,” said Hubner. “The School Olympics is a very successful Brazilian initiative. Education is also a goal, with support for physical education teachers and social and cultural activities. In addition, the project is linked to the Rio 2016 bid.”

The ideals of the School Olympics are connected to the conference’s theme this year: “Sport for All – for Life”. At the event’s opening ceremony, IOC President Jacques Rogge relayed a message noting the initiative to create the Youth Olympic Games, which will take place for the first time in 2010. “This global conference reinforces our responsibility, as representatives of the Olympic Movement, to make sport an essential element to the well-being of people and society,” he said.

Members of the Rio 2016 commission took advantage of ‘Sport for All’ to exchange ideas on plans for education, culture and social integration. “This event is a great opportunity to learn. Education and culture are important themes in the Rio 2016 bid, and the success of our presentation on the School Olympics shows that Brazil is on the right track,” said Mario Cilenti.

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Keywords · Rio 2016 · Sport for All · Mário Cilenti · Brazil’s School Olympics · Olympic Games

Name: Catherine St-laurent
Organization: Rio 2016 Olympic Bid
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