POSTED: October 4th 2017

Olympics: Qatar NOC opens new chapter upgrading branding and vision

Team Qatar's skeet shooters won the Female Team of the season award © QOC
Team Qatar's skeet shooters won the Female Team of the season award © QOC

The new QOC logo
The new QOC logo

LAURA WALDEN (USA) / Sports Features Communications

(SFC) Qatar Olympic Committee (QOC) H.E. Sheikh Joaan bin Hamad Al Thani together with Qatar's sporting heroes launched new plans for the QOC at Doha's iconic Qatar National Convention Centre. The new look and branding for the organization will be featured through a new Team Qatar website, the first-ever Team Qatar Club and re-designed Team Qatar social media channels.

Sheikh Joaan commented at the launch, "Sport showcases the very best of humanity and it inspires humanity to give the very best version of itself. It provides hope, opportunity and unity. This is why I love sport so much, and why I am so excited about today's launch of the QOC's new brand and strategy. We are an ambitious and optimistic nation and like every successful athlete, we are determined to continue to better ourselves, push our boundaries, breakdown barriers and re-define sporting greatness.

"Today is one of the most important moments in Qatar's sporting past, present or future. It is a game-changing moment that will open sport up to more people than ever before, create new heroes and fuel future success. It feels like a sporting revolution and the start of something new.

"We want the people of Qatar to feel this change, share it, celebrate it, connect to our athletes and support them on their inspirational journeys. We want to unite our whole nation through the power of sport. We are all Team Qatar and I can't wait for us all to seize this opportunity."

The new logo branding focuses on Qatar's sporting heritage and patriotic roots featuring the national flag and shield as a symbol of pride. The QOC says the new logo "looks to the future with a contemporary, adaptable and innovative design, which is able to adopt multiple forms across modern and traditional platforms."

Sheikh Joaan continued, "Our new brand will reflect the values of our nation, and the values of sport. Like Qatar, it is young, bold, passionate and dynamic. It shares our nation's ambition, our optimism and our pride in the strength and ability of our people.

"It is a brand for our future and one that we hope will inspire, empower and educate our young people through the transformational power of sport. We hope that it will inspire future champions in sport and for sport."

The QOC relies on the power of its athletes and launched the 'Team Qatar Club', a new online sporting community a private, members-only area on the new Team Qatar website. This will provide exclusive and behind the scenes content about the incredible journeys of Qatar's athletes - together with tips, advice, competitions, offers and much more.

Qatar's high jump World Champion and double Olympic medallist, Mutaz Barshim said, "I urge all my friends to join me in becoming a member of the Team Qatar Club! This will be the place to go for everything you need to know about our athletes and sport in Qatar, get health and fitness tips from the best, and connect with other sports fans!  I can't wait share my stories, get closer to our sporting community and show the fun, exciting and human-side to sport. I hope that we are able to inspire our whole country to get involved with and enjoy sport!"

After the launch the QOC hosted the annual Sport Excellence Awards, recognising and celebrating the athletes, organisations and individuals who have played a significant role in achieving sporting excellence for Qatar over the past year.

Special award winners included Mutaz Barshim, who won Male Athlete of the Year following his gold medal at the 2017 World Athletics Championships, Sara Al Manaei, who won Female Athlete of the Season, following her two gold medals in last year's Junior Arab Athletics Championships, and Ahmed Ali Al-Ansari, who won the Service to Sport Award for his huge contribution to the development of youth sport in Qatar.

**LAURA WALDEN has over twenty-six years of experience in the Olympic Movement, formerly at the European Olympic Committees with SportEurope under former IOC President Dr. Jacques Rogge and IOC Member Mario Pescante. She worked with the Rome 2004 and Turin 2006 Olympic bids and also managed PR & media for Dr. Jacques Rogge during his campaign for the presidency.

Keywords · Qatar NOC · Olympics

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