POSTED: July 14th 2017

WBSC unveils new branding slogan 'Game Time'

(L-R) WBSC President, Riccardo Fraccari and WBSC Secretary General, Beng Choo Low © WBSC
(L-R) WBSC President, Riccardo Fraccari and WBSC Secretary General, Beng Choo Low © WBSC

MARISSA FLANDERS (USA) / Sports Features Communications

(SFC) The new brand slogan "Game Time!" was unveiled by the World Baseball Softball Confederation (WBSC) during a launch event in Lausanne, Switzerland at the Olympic Museum.

WBSC President, Riccardo Fraccari addressed the audience of International Federation representatives, broadcasters, partners, and sponsors; members of the international media members; and members of the International Olympic Committee (IOC).

"I would like to thank all of our friends from around the Olympic Movement who attended the launch and showed support for our exciting vision for the future. We are honored to be a part of this Olympic Family," expressed President Fraccari.

President Fraccari was joined by WBSC Secretary General, Beng Choo Low; IOC Sports Director, Kit McConnell; and President of the Association of Summer Olympic International Federations (ASOIF), Ricci Bitti.

In addition to unveiling the new slogan, President Fraccari revealed that the world governing body "already has a vision for 2024, 2028, and beyond," with respect to earning a long-term place at the Olympic Games for both baseball and softball.

President Fraccari stated, "The WBSC is incredibly excited to return to the Olympic Games at Tokyo 2020, where baseball-softball will feature for the first time since 2008. But the WBSC already has our sights set on 2024, 2028 and beyond. We have created a new brand to help us demonstrate our disciplines' long-term value to the Olympic Games and the Olympic Movement. We are growing our sport by making it a more appealing, more accessible team sport experience, and more dynamic than ever. Now is the time to turn our potential into success. Now, it's Game Time!"

The dynamic new brand and ambitious new vision for the organization is in preparation for the return of baseball and softball to the Olympic Program to Tokyo 2020. Also, the WBSC is determined to build a billion-strong baseball and softball community by 2024. Currently, the estimated worldwide community of baseball/softball fans and athletes is about 200 million.

WBSC Secretary General Choo Low commented, "Since the IOC Session in Rio we have had a greater focus than ever on youth development -- on creating the next Olympians. We believe our disciplines are among the most accessible and inclusive team sports on the planet. We are approaching Tokyo 2020 with great humility, but we are also optimistic we will make a huge contribution to a wonderful Games, with full stadiums, passionate fans and quality competition guaranteed."

** MARISSA FLANDERS is a graduate of Saint Leo University with a Bachelor's Degree in Sport Business. She has over four years of writing experience and has a real passion for ice hockey following the Pittsburgh Penguins on her blog

Keywords · IOC · Olympic · Olympics · WBSC · Tokyo 2020 · baseball · softball · 2024 Games · 2028 Games · Olympic Program

For more information contact:
Laura Walden ()

All original materials contained in this section are protected by United States copyright law and may not be reproduced, distributed, transmitted, displayed, published or broadcast without the prior written permission of Sports Features Communications, Inc the owner of that content. It is prohibited to alter or remove any trademark, copyright or other notice from copies of the content.