POSTED: June 28th 2017

LA 2024 Olympic bid launches annual Green Medal Awards sports sustainability contest

LAURA WALDEN (USA) / Sports Features Communications

(SFC) The LA 2024 Olympic bid has unveiled the LA 2024 Green Medal Awards that will be a national annual sports sustainability contest to encourage green practices.

It is a direct shout out to American sports teams, leagues, universities, venue operators and other sports organizations to adopt cutting-edge sustainability practices throughout the build-up if LA is chosen to host the Olympic and Paralympic Games. 

LA is bidding against Paris to host the 2024 summer Games and the IOC will be meeting in Lausanne July 11 and 12 to discuss the possibility of awarding both cities and edition of the Games.

The California bid is at the forefront of sustainability with its plan of "radical reuse" - staging the Olympics using LA's existing world-class venues without planning to build new venues. It is already self-contained and would make these the greenest Games in history as well as hosting a zero waste, water accountable, and energy positive event. 

The announcement will take place tomorrow at the renowned Green Sports Alliance Summit inside the Sacramento, California, Golden 1 Center - the world's first LEED Platinum indoor sports venue. LA 2024 would collaborate with industry leaders to develop the rules, process, and prizes for the LA 2024 Green Medal Awards.

LA 2024's Executive Director of Sustainability and Legacy, Brence Culp, commented on the initiative, "LA 2024 is committed to delivering a truly sustainable Olympic and Paralympic Games. With no new permanent venues to build, LA 2024 is able to focus on not only producing the Greenest Games in history, but inspiring others to follow suit. The LA 2024 Green Medal Awards will tap into the competitive spirit of sports venue operators, leagues, and teams to encourage and incentivize sustainable practices nationally and internationally."

AEG's Vice President of Energy and the Environment John Marler added, "AEG is thrilled that LA 2024 is leading the charge in promotion of sustainable sport. LA is always on the edge of 'what's next,' and that includes environmental leadership. Through the Green Medal Awards, LA 2024 will energize the industry, leagues, and others to invest in innovative green solutions." 

The IOC should be releasing the final evaluation report on the two bidding cities next week that will be made public and distributed to all the IOC membership and the final pros and cons will be in for each one.

**LAURA WALDEN has over twenty-six years of experience in the Olympic Movement, formerly at the European Olympic Committees with SportEurope under former IOC President Dr. Jacques Rogge and IOC Member Mario Pescante. She worked with the Rome 2004 and Turin 2006 Olympic bids and also managed PR & media for Dr. Jacques Rogge during his campaign for the presidency.

Keywords · LA 2024 · IOC · Olympics

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