POSTED: June 21st 2017

Olympics: IOC signs Intel through 2024 to take fan interaction to the next level

Intel CEO Brian Krzanich explained they will bring the Games closer to the fans with virtual reality © Intel
Intel CEO Brian Krzanich explained they will bring the Games closer to the fans with virtual reality © Intel

IOC President Thomas Bach has given the Olympic channel a boost with the new Intel deal © Intel
IOC President Thomas Bach has given the Olympic channel a boost with the new Intel deal © Intel

LAURA WALDEN (USA) / Sports Features Communications

(SFC) The International Olympic Committee (IOC) and Intel announced today in New York that the technology giant is the newest member of the Worldwide TOP Partner program through 2024. Intel is set to bring its 5G platforms, VR, 3D and 360-degree content development platforms, artificial intelligence platforms, and drones, along with other silicon solutions to enhance the Olympic Games.

The new enhanced fan experience is just in time for the PyeongChang 2018 winter Olympics where Intel technology will provide real-time virtual reality viewing of the Olympic Winter Games.

IOC President Thomas Bach, CEO of Olympic Broadcasting Services (OBS) Yiannis Exarchos, Managing Director of the IOC television and Marketing Services Timo Lumme, were present today in New York to welcome Intel. President Bach presented Intel CEO Brian Krzanich an Olympic Torch and invited him to come to Ancient Olympia when the torch is lit and then to run in the PyeongChang 2018 Torch Relay to get a taste of the Olympic Movement.

IOC President Bach said, "As a result of Olympic Agenda 2020, the IOC is forging groundbreaking partnerships.

"Intel is a world leader in its field, and we're very excited to be working with the Intel team to drive the future of the Olympic Games through cutting-edge technology. The Olympic Games provide a connection between fans and athletes that has inspired people around the world through sport and the Olympic values of excellence, friendship and respect.

"Thanks to our new innovative global partnership with Intel, fans in the stadium, athletes and audiences around the world will soon experience the magic of the Olympic Games in completely new ways."

Intel CEO Krzanich added, "We are excited to join the Olympic Movement and integrate Intel's innovative technologies to advance the Olympic Games experience for fans around the world.

"Through this close collaboration with the Olympic family, we will accelerate the adoption of technology for the future of sports on the world's largest athletic stage."

Located in the Silicon Valley, Intel would stand to gain if Los Angeles were to win the 2024 Games, as it is just up the Californian coastline about five hours by car. LA is bidding against Paris, France to host the summer Games.

Krzanich noted, "No matter where the Games are, we'll be there, but LA would be a prime location for us."

A statement was released that outlined the partnership and the rollout of services that Intel will bring to the Games:

·         Technological and content support for Olympic Broadcasting Services' host broadcaster operations, as well as for the Olympic Channel, the multiplatform destination where fans can discover, engage and share in the power of sport and the excitement of the Olympic Games all year round.

·         Intel's 5G platforms will be used at the Olympic Games to demonstrate how 5G will transform communications over the next decade. Starting in 2018, Intel will partner on what is expected to be the first 5G showcase, setting the stage for the global deployment of 5G.

·         Intel® True VR will offer the first live virtual reality broadcast of the Olympic Winter Games, providing fans the opportunity for a more immersive experience from their own homes.

·         Intel drone light show technology will create never-seen-before images in the sky.

·         Intel 360 replay technology will allow fans to experience the greatest, most memorable Olympic moments from every angle at the Olympic venues. In the future, TV viewers at home will be able to experience what it's like to be at the Olympic Games with a front-row seat, or choose from many different viewing points in the Olympic venues. The power to choose what they want to see and how they want to experience the Olympic Games will be in the hands of the fans.

**LAURA WALDEN has over twenty-six years of experience in the Olympic Movement, formerly at the European Olympic Committees with SportEurope under former IOC President Dr. Jacques Rogge and IOC Member Mario Pescante. She worked with the Rome 2004 and Turin 2006 Olympic bids and also managed PR & media for Dr. Jacques Rogge during his campaign for the presidency.

Keywords · IOC · Olympics · Intel

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