POSTED: June 2nd 2017

NBA and WNBA both back the LA 2024 Olympic Bid

A graphic of how the basketball event could look in 2024 © LA 2024
A graphic of how the basketball event could look in 2024 © LA 2024

LAURA WALDEN (USA) / Sports Features Communications

(SFC) The National Basketball Association (NBA) and Women's National Basketball Association (WNBA) have both stepped up to support the Los Angeles 2024 Olympic bid.

LA is proud to have two NBA teams, the Clippers and Lakers, and one WNBA team, the Los Angeles Sparks, which all call the Staples Center home. This venue is the proposed basketball venue for the 2024 Games and was a feature during the IOC Evaluation Commission's visit recently to the city.

LA 2024 bid Chairman Casey Wasserman commented, "LA 2024 is honored to earn the support of two of the world's leading and visionary professional sport leagues. The NBA and WNBA's proven expertise in state-of-the-art sports presentation tailored for global audiences is the type of creativity that LA can bring to the 2024 Games."

Currently Los Angeles is bidding against Paris in a two horse race to host the 2024 summer Olympic Games and the IOC is studying the feasibility of awarding two editions at the same time. More concrete news could be out as early as next week as it will be discussed at the executive board meeting in Lausanne.

The LA 2024 bid team also want to take advantage of both the NBA and the WNBA's state-of-the-art sport presentation and strong projections for crossing the $8 billion revenue threshold for the 2016-17 season. The NBA's marketing, presentation and promotion of its live sporting events will be a strong asset for LA to raise the quality of the overall staging of the Games.

Wasserman added, "LA 2024 is focused on the future of the Olympic and Paralympic Movements and we aim to help all sports federations grow and succeed in America's $250 billion sports market and around the world. Tapping into our city's youth culture, LA 2024 would also increase sports participation among America's 100 million young people and many more around the world."

NBA Commissioner Adam Silver said, "The NBA is proud to support Los Angeles' bid to host the 2024 Olympic Games.  We have had two NBA teams in Los Angeles for nearly 50 years, a WNBA team for 21 years and beginning next season two Development League teams.   LA is truly an epicenter of global basketball.

"Basketball has been an Olympic sport for more than 80 years, but it was in 1992 when the Dream Team inspired a new generation of fans and future NBA players.  What better way to bring the Games into a new era and once again inspire the next generation of Olympians and Para-Olympians than showcasing them in a city that embodies creativity, entertainment and sports."

The WNBA is also the first women's professional sports league to stream their games through Twitter showing they are cutting edge for digitally promoting their sport.

WNBA President Lisa Borders added, "LA 2024's bid to host the Olympics represents what is truly great about sports - they bring everyone together and inspire young people to dream of what is possible.  With its unrivaled mix of imagination and innovation, Los Angeles - the home of the defending WNBA champion Sparks - is the right city at the right time to bring the spirit of the Olympic Movement to a new generation and empower every little girl and boy around the world to dream big and believe that they belong."

NBA players began to play at the Olympics in 1992 and this past year in Rio a record number of 46 NBA players competed, including 12 on the gold medal winning Team USA. The US Women's National Team also won their sixth straight gold medal in Rio reconfirming the powerful side of women's basketball.

**LAURA WALDEN has over twenty-six years of experience in the Olympic Movement, formerly at the European Olympic Committees with SportEurope under former IOC President Dr. Jacques Rogge and IOC Member Mario Pescante. She worked with the Rome 2004 and Turin 2006 Olympic bids and also managed PR & media for Dr. Jacques Rogge during his campaign for the presidency.

Keywords · Olympics · LA 2024

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