POSTED: May 23rd 2017

Olympics: Hungary revives its Olympic Dream with new strategic consultant

Budapest 2024 brought hope to smaller cities looking to grab the Olympic ring © Bigstock
Budapest 2024 brought hope to smaller cities looking to grab the Olympic ring © Bigstock

LAURA WALDEN (USA) / Sports Features Communications

(SFC) The Hungarian Olympic Committee appoints the former chairman of the stock exchange as a strategic consultant to help work on a new Budapest Olympic bid.

The President of the Hungarian Olympic Committee, Krisztián Kulcsár, has engaged Attila Szalay-Berzeviczy, former head of the stock exchange and President of the Budapest Olympic Movement (BOM), to help put together a plan to bring the Olympics to Budapest.

Budapest fell out of the 2024 Olympic bid race in in late February of this year and was officially taken out of the race in March. The Hungarian bid was threatened when a rising political group gathered over 266,000 signatures to force a referendum throwing local support for the bid in question.

Their work will be reinforcing this support on a local and governmental level but Szalay-Berzeviczy was one of the founders of the BOM in 2005 and Krisztián Kulcsár became involved a year later so they both have the concept of the Olympic bid high on their priority lists. They are committed to the cause and are also founders of the BOM Foundation for Hungarian Sport.

Szalay-Berzeviczy will be entrusted to re-evaluate the conditions for a future bid and work to strengthen the Hungarian Olympic Committee's corporate relations. He also has agreed to work without pay on a pro-bono basis.

Krisztián Kulcsár penned a letter requesting that Attila Szalay-Berzeviczy join the Hungarian Olympic Committee, he said, "Under my presidency, the issue of the Budapest Olympics will be a special and highly significant chapter, and that is why I am counting on you - as a strategic consultant - primarily in the re-evaluation of the conditions for a future Olympics organized in Hungary and an examination of all the opportunities.

"The other area in which I count on collaboration is in the strengthening and renewal of the Hungarian Olympic Committee's corporate relations, in which as a former chairman of the stock exchange you similarly have exceptional experience."

Szalay-Berzeviczy has one other feather in his cap, his great grandfather, Albert Berzeviczy, was one of the founders of the Hungarian Olympic Committee.

Budapest was running against two titan rivals, Los Angeles and Paris, but drove home the point that Agenda 2020 allowed for smaller cities to bid for the Games. If they had won it would have been the first time the Games would have been held in Central Europe.

**LAURA WALDEN has over twenty-six years of experience in the Olympic Movement, formerly at the European Olympic Committees with SportEurope under former IOC President Dr. Jacques Rogge and IOC Member Mario Pescante. She worked with the Rome 2004 and Turin 2006 Olympic bids and also managed PR & media for Dr. Jacques Rogge during his campaign for the presidency.

Keywords · Budapest · Olympics

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