POSTED: May 18th 2017
NewsUpdate

Olympics: Paris 2024 sees a surge on social media after IOC visit

@Paris2024 on Twitter
@Paris2024 on Twitter

LAURA WALDEN (USA) / Sports Features Communications

(SFC) The Paris 2024 announced today they have seen a surge on Twitter - @Paris2024 - after the IOC came to town and counts over 100,000+ followers. They also counted 1 billion impressions on Twitter and 180,000 views of IOC Evaluation Commission media briefings on Facebook Live.

Paris is bidding against rival city Los Angeles to host the 2024 summer Olympics in a heated two city race.

Paris 2024 Co-Chair and three-time Olympic champion, Tony Estanguet, was thrilled, "It is amazing to see such engaged, deep support for our bid through social media. Paris is a bid built on sharing.

"We want to share our city with the world, but we also want to share our city on social media. These impressive statistics go to prove how much our bid is engaging people, both across France and internationally. 

"We want to continue this superb engagement all the way towards Lausanne and Lima, and ride this wave of support. We have a city and a country united behind Paris 2024, and I look forward to building on this."

The election of the new French President Emmanuel Macron and his presence added a boost as Estanguet tweeted a selfie that included French President Emmanuel Macron and the IOC Evaluation Commission during a presidential breakfast at the Élysée Palace.

A number of athlete ambassadors used Twitter to promote Paris 2024 namely FIFA World Cup winners Bixente Lizarazu and Lilian Thuram and Olympians Leslie Djohne, Emmeline Ndongue, flag bearer Michaël Jeremiasz and Teddy Riner. They were boosted by newly-announced French Sports Minister Laura Flessel, a five-time Olympian and two-time Olympic champion, and NBA superstar Rudy Gobert .

All over Paris 2024's social media channels visuals and videos fanned the interest and upped the numbers. The counted that Paris 2024 garnered 1 billion impressions, while the Facebook Live broadcasts of each press conference had over 180,000 accumulated views. 

And more than 800,000 kilometers collectively were covered by supporters of the bid via Objectif, an app designed to get viewers moving and active.

The IOC will gather in July for the technical meetings in Lausanne and then the final vote will be carried out in September in Lima, Peru. Currently the IOC is looking into the possibility of awarding both the 2024 and the 2028 Games with this campaign as there are two such high level cities in the race.

**LAURA WALDEN has over twenty-six years of experience in the Olympic Movement, formerly at the European Olympic Committees with SportEurope under former IOC President Dr. Jacques Rogge and IOC Member Mario Pescante. She worked with the Rome 2004 and Turin 2006 Olympic bids and also managed PR & media for Dr. Jacques Rogge during his campaign for the presidency.


Keywords · Olympics · Paris 2024


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