Discover LA releases new film that proves LA is ready to host the 2024 Games
MARISSA FLANDERS (USA) / Sports Features Communications
(SFC) Discover Los Angeles (LA) has released a new film that celebrates Angelenos' diversity, creativity, optimism, and spirit and shows that LA is ready to welcome the world in 2024.
Titled "Paper Planes," the minute-and-a-half film illustrates the various countries around the world "flying" into the City of Angels through the use of the visual metaphor of paper planes in patterns. Viewers are taking on a journey through the shores and streets of LA all set to the soundtrack of LA-based recording artist, Father John Misty's song, "Real Love Baby." Many cameos are featured in the film including Madonna's choreographer, Megan Lawson; dancer, Jo'Artis Ratti (Big Mijo); creator of the #mipsterz (Muslim hipsters) trend, Layla Shaikley; and famed street art by Shepard Fairey. Also, half of the cast where Angelenos who were selected right off the streets of LA.
The film is part of the global initiative set out by the Los Angeles Tourism & Convention Board, which aims to promote LA as a tourist destination and reinforces why LA is the perfect host choice for the 2024 Games.
"Diversity and inclusivity have always been cornerstones of Los Angeles culture, but there has never been a more crucial time to reinforce these points. As one of the planet's most diverse metro areas with residents hailing from 140 countries who speak more than 224 different languages, Los Angeles is uniquely poised to launch such a campaign," expressed Discover Los Angeles President and CEO, Ernest Wooden Jr.The LA 2024 Olympic bid applauded the video and Chairman, Casey Wasserman stated, "Discover LA's new film shows why the City of Angels has broken tourism records for six straight years: in LA, you can see the world on our streets, with 18 million diverse Angelenos ready to warmly welcome all visitors. With 88% of Angelenos supporting LA 2024, LA is an oasis of Olympic optimism, ready to inspire the next generation and help demonstrate the Games' unique power to unite diverse communities in a celebration of peace through sport."
The film can be watched here: https://youtu.be/yIp4ih0t5RU.
** MARISSA FLANDERS is a graduate of Saint Leo University with a Bachelor's Degree in Sport Business. She has over four years of writing experience and has a real passion for ice hockey following the Pittsburgh Penguins on her blog www.thepenshockeyshow.com.
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