POSTED: April 12th 2017

LA 2024 bid launches new video series featuring champion Olympic sprinter Carl Lewis

LA 2024's video series titled after the 'Legends in LA' © LA 2024
LA 2024's video series titled after the 'Legends in LA' © LA 2024

MARISSA FLANDERS (USA) / Sports Features Communications

(SFC) The first episode of LA 2024's new "Legends of LA" video series was released. The videos showcase the City of Angels' vast wealth of existing, world-class venues through the eyes of various legendary Olympians including Wayne Gretzky, Earvin "Magic" Johnson, Carl Lewis, Kobe Bryant, and Cobi Jones.

Los Angeles and Paris are the only two cities in this 2024 bid race set to be concluded in September in just a few months.

LA 2024 Vice Chair, Director of Athlete Relations and Olympian Janet Evans explained, "We are thrilled to introduce the 'Legends of LA' video series, and shine a spotlight on our city's most beloved temples of sport through the eyes of legendary athletes who have thrilled capacity crowds within their walls. 

"These videos not only remind us of LA's abundance of state-of-the-art sporting infrastructure, which would make LA 2024 the lowest risk Games in history, but they are also a further reflection of our bid committee's commitment to connecting the Games with the next generation," expressed Evans.

In the first episode, Olympic champion and LA 2024 Athletes' Advisory Commission member, Carl Lewis relives his memories of competing in the 1984 Olympic Games in the iconic Los Angeles Memorial Coliseum. 

The video features so much more than an emotional walk down memory lane for Lewis. He talks about how he looks forward to how the Coliseum could become a powerful stage once again in 2024 and inspire the next generation of athletes.

This video series is only the latest reflection of LA 2024's commitment to connecting the next generation with the Olympic and Paralympic Movements with the use of social media. Also, this series follows the committee's "What's Not in the Bid Book" video series that has over 3.6 million views so far. 

Evans concluded, "The world is changing, and that includes the way we communicate and engage with young people about the positive values of the Olympic and Paralympic Movements. 'Legends of LA' is LA 2024's latest effort to harness the City of Angels' status as a hub of global storytelling and technology to connect the Games with the world's youth in their languages, on their platforms and on their terms."

** MARISSA FLANDERS is a graduate of Saint Leo University with a Bachelor's Degree in Sport Business. She has over four years of writing experience and has a real passion for ice hockey following the Pittsburgh Penguins on her blog

Keywords · Los Angeles · LA 2024 · Olympics · Paralympics · Olympic bidding · Carl Lewis · 1984 Games

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