POSTED: April 3rd 2017

Dr Eric C. Schwarz: UCLA, USC lead University contributors to LA2024 bid

The LA Memorial Coliseum is across the street from USC © SFC
The LA Memorial Coliseum is across the street from USC © SFC

UCLA Olympic Village
UCLA Olympic Village

USC Media Village
USC Media Village

THE DR. ERIC C. SCHWARZ COLUMN in MELBOURNE / An authoritative and exclusive series from Sports Features Communications

With the proliferation of universities in the United States having significant sports and residential facilities, it makes sense that they would be a key part of the bid process for an Olympic bid.  This is most definitely true with the Los Angeles bid for the 2024 Summer Olympic Games, led by the University of California Los Angeles (UCLA) and the University of Southern California (USC).

UCLA, a public university located in the Westwood section of Los Angeles, currently has nearly 50,000 students at the undergraduate and graduate level.  With significant athletic and residential facilities already in place, LA Mayor Eric Garcetti explained this is "a cost conscious and athlete-centered option" for the Olympic Village, as UCLA has "world class facilities and state-of-the-art residences [that]  either already exist and set to be renovated or are planned to be built prior to the Games, and is strategically located for easy access to many competition venues, additional training facilities nearby, as well as medical and other services necessary for athletes including the world-renown UCLA Medical Center."

USC is the oldest private university in California, as is located in the heart of Los Angeles, hence also centrally located for access to Olympic Games venues including the Los Angeles Memorial Coliseum, Staples Center, the Convention Center, and the on-campus Galen Center.  According to Mayor Garcetti, " USC is constructing a new 15-acre residential and retail village, which will house 2,700, and offers a grocery, drugstore, fitness center, restaurants, and retail stores as part of an overall existing $650 million project."  All of this is within what LA2024 is calling the 'Downtown Games Cluster', and USC will be the location for the Media Village, while also having sports facilities available for training and competitions.

According to Los Angeles City Council President Herb J. Wesson, Jr., "The LA 2024 bid is bringing together a diverse group of determined stakeholders and this partnership with our prestigious universities is just the latest example of our city's collective effort to host the Games."

LA2024 Chair Casey Wasserman added "We are fortunate to have the support of two outstanding universities who will help us deliver the ultimate, personalized athlete experience in 2024.  UCLA's state-of-the-art campus and accompanying world-class facilities provide the ideal environment for Olympians to live in and train as they prepare for the greatest competitions of their lives. LA 2024 is honored to have the support of USC to offer the media, officials and other key participants quality accommodations as we look to help the IOC reinvent and reimagine the Olympic experience for everyone."

The 14-member International Olympic Committee Evaluation Commission will visit Los Angeles to review its Games concept and facilities from May 10-12.  The Evaluation Commission will then publish their findings in July prior to the technical presentation to be made by the LA2024 leadership to IOC members in Lausanne, Switzerland.  The final vote for the host of the 2024 Summer Olympics and Paralympics will take place at the 130th IOC Session in Lima, Peru on September 13.

**DR. ERIC C. SCHWARZ is a tenured Senior Lecturer of Sport Management at Victoria University in Melbourne, Australia. He has been an academician for 15 years in the areas of sport business management, international tourism, and hospitality management - with special focus on the areas of sport marketing, sport finance, tourism, and facility/event management. He speaks globally and is the author of numerous publications in these areas, as well as been actively involved in consulting projects working with a multitude of sport and community organizations ranging from grassroots efforts to hallmark events.  


Keywords · LA2024; Olympics; UCLA; USC

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