POSTED: February 22nd 2017

LA 2024: Air + Style festival of snowboarding and music attracting millennials

Snowboarder Olympian Shaun White's Air + Style event is a hit © LA 2024
Snowboarder Olympian Shaun White's Air + Style event is a hit © LA 2024

LAURA WALDEN (USA) / Sports Features Communications

(SFC) The LA 2024 lauded the Air + Style snowboarding and music festival for successful weekend of sport and cutting-edge entertainment and more important to reaching out and engaging the younger generation. Los Angeles is bidding to host the 2024 summer Games against Budapest and Paris.

In its third year, thousands of young Angelenos flocked to enjoy the vast temporary 16-story snowboard jump tower over the iconic Los Angeles Memorial Coliseum for the world's premier Big Air snowboard competition. 

The musical festival added just the right momentum for a super weekend of eclectic winter sports fun as musical acts Major Lazer and Flume headlined a star-studded line-up of musical guests playing on stages scattered around the iconic Los Angeles Coliseum.

"On behalf of LA 2024, congratulations to Air + Style for staging a smooth, successful and thrilling weekend of sport and entertainment," said LA 2024 Chairman Casey Wasserman. "Air + Style's pioneering approach to engaging youth audiences through electrifying competition, world-class entertainment and cutting-edge use of the latest social media technologies reflects our vision for what LA 2024 can offer the Olympic and Paralympic Movements.

"LA is the global hub of entertainment, creativity and innovation, and LA 2024 aims to weave these into every aspect of the Games, from the Opening to the Closing ceremony, so as to firmly engage a new generation of Olympic and Paralympic enthusiasts for decades to come.

"Air + Style was also further proof of Angelenos' insatiable appetite for sport. The rousing atmosphere on display this weekend at the Coliseum is a snapshot of the festival atmosphere and warm welcome athletes, the Olympic Family and fans could expect should LA be awarded the honor of being named host city." 

The IOC will vote on their final host city on September 13th in Lima, Peru at the session.

**LAURA WALDEN has over twenty-five years of experience in the Olympic Movement, formerly at the European Olympic Committees with SportEurope under former IOC President Dr. Jacques Rogge and IOC Member Mario Pescante. She worked with the Rome 2004 and Turin 2006 Olympic bids and also managed PR & media for Dr. Jacques Rogge during his campaign for the presidency.

Keywords · LA 2024 · Olympics

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