POSTED: January 26th 2017

PyeongChang 2018 unveils the official Games pictograms

Official sport pictograms for the 2018 Olympic Winter Games © POCOG
Official sport pictograms for the 2018 Olympic Winter Games © POCOG

MARISSA FLANDERS (USA) / Sports Features Communications

(SFC) The PyeongChang Organizing Committee for the 2018 Olympic Winter Games (POCOG) unveiled the official sport pictograms for the first South Korean Olympic Winter Games.

'New Horizons' is the vision for the 2018 Games that hopes to show the world all that Korea has to offer as a tourist and winter sports destination during the Olympic and Paralympic Winter Games. The pictograms were designed with this mind to ensure a local feel and look.

The design was based on Hangeul, which is a Korean alphabet that uses a system of letters unique to Korea. It's also used in the official Games emblems design. Four consonants and three vowels were selected from the 16 vowels and 14 consonants of Hangeul to be reflected in the design of the pictograms. This idea aims to showcase the beauty of the Hangeul alphabet to a global audience, giving everyone the opportunity to learn and understand Korean culture.

In addition, the 24 sporting competitions across the 15 disciplines of the Winter Games were represented in the design. The easy to identify symbols will become synonymous during the Games with the different sports taking place as these will help guide fans throughout the Olympics.

The most representative poses were chosen and the use of the alphabet allowed it to be shown in a minimalistic way. The movement of the joints and limbs are expressed by the use of slanted and curved lines, which adds more dynamism. The Olympic spirit, infinite potential, challenging spirit, and passion of the athletes are also highlighted in the flowing lines and dynamic images of the pictograms.

"The pictograms are an important element of the Olympic Games and there is always a level of excitement and anticipation around the design of these, just as we saw with the official mascots. I believe our design team has got the perfect balance with our designs to make them easily identifiable while also having a local connection and Korean feel as we have integrated our unique alphabet into the pictograms," expressed POCOG President, Lee Hee-beom.

The Games marketing materials and signage will feature these pictograms, while also providing visitors and participants from all over the world and speaking different languages with valuable information related to the 2018 Games.

** MARISSA FLANDERS is a graduate of Saint Leo University with a Bachelor's Degree in Sport Business. She has over four years of writing experience and has a real passion for ice hockey following the Pittsburgh Penguins on her blog

Keywords · POCOG · PyeongChang 2018 · Olympics · Paralympics · Winter Games

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