POSTED: December 15th 2016

Olympic Channel set to get major boost in USA from NBC, IOC and USOC deal

Olympic Channel © IOC
Olympic Channel © IOC

LAURA WALDEN (USA) / Sports Features Communications

(SFC) It was announced today that the International Olympic Committee (IOC), the United States Olympic Committee (USOC) and NBCUniversal have created a comprehensive Olympic Channel content and distribution partnership for the United States.

Content will be dedicated to Olympic sports, athletes and stories and is set to launch in second half of 2017. The new linear channel will be branded as "Olympic Channel: Home of Team USA" and will give American viewers more coverage of their favorite summer and winter American athletes and teams.

The new partnership also brings additional coverage of Olympic sports programs that will appear exclusively across other NBCU platforms - including NBC, NBCSN and NBC Sports Digital outlets.

Scott Blackmun, USOC CEO, "The launch of the 'Olympic Channel: Home of Team USA' partnership marks an exciting opportunity to promote and celebrate Olympic and Paralympic sport year-round. Additionally, launching in conjunction with the inaugural Team USA Winter Champions Series broadcast is a great way to serve the fastest-growing fan base in American sports."

The statements says that the new channel will include 'Olympic-themed original content produced by all three parties, such as original programs produced by filmmakers from around the world commissioned by the global Olympic Channel; rich archival footage from the IOC and NBCU's library of Olympic features and documentaries; and original Team USA programming contributed by the USOC'.

Mark Parkman, General Manager of the Olympic Channel, added, "Through this exciting new partnership with the USOC and NBCUniversal, we will ensure that U.S. audiences are more closely connected with the Olympic Movement through a more personalized experience.

"The evolution of the Olympic Channel in the United States is a significant milestone as we expand our distribution options across the globe in conjunction with our broadcast and National Olympic Committee partners. Placing a spotlight on Olympic sports outside the Games themselves will ultimately bring them more deserved attention and help them grow."

"This is wonderful news for fans of Olympic athletes and Olympic sports, and we're proud to partner with the IOC and USOC to bring the vision of the Olympic Channel to life in the United States," said Gary Zenkel, President, NBC Olympics. "The Olympic Channel partnership will provide multiple, year-round platforms to highlight the incredible achievements and inspiring stories of Olympic athletes and the Olympic values they represent, including a full-time home for Olympic sports when we launch the new linear channel in 2017."

The Olympic Channel plans to develop more personalized experiences for Olympic fans around the world by creating localized versions, which will offer region- and language-specific user experiences on linear and digital platforms in certain territories.

**LAURA WALDEN has over twenty-five years of experience in the Olympic Movement, formerly at the European Olympic Committees with SportEurope under former IOC President Dr. Jacques Rogge and IOC Member Mario Pescante. She worked with the Rome 2004 and Turin 2006 Olympic bids and also managed PR & media for Dr. Jacques Rogge during his campaign for the presidency.

Keywords · IOC · USOC · NBC

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