POSTED: September 12th 2016
NewsUpdate

Samsung donates $50,000 to #FilltheSeats for the Rio 2016 Paralympics

Greg Nugent notes on Twitter they have raised $300,000 © #FillTheSeats
Greg Nugent notes on Twitter they have raised $300,000 © #FillTheSeats

Ireland and Great Britain teams make their way out on to the pitch before the Men's Football 7-a-side Pool A Preliminiaries at Deodoro Stadium © Paul Mohan/Sportsfile via Getty Images
Ireland and Great Britain teams make their way out on to the pitch before the Men's Football 7-a-side Pool A Preliminiaries at Deodoro Stadium © Paul Mohan/Sportsfile via Getty Images

MARISSA FLANDERS (USA) / Sports Features Communications

(SFC) The International Paralympic Committee's (IPC) Worldwide Partner in the Wireless Communications Equipment Category, Samsung has donated $50,000 USD to ensure the stands continue to be packed for the Rio 2016 Paralympic Games.

"Samsung is dedicated to supporting those around the world who are defying barriers because we share the same heritage of overcoming obstacles," expressed Samsung Electronics Latin America Senior Manager of Corporate Citizenship Group, Helvio Tadashi Kanamaru.

Samsung's generous donation will support the global crowdfunding campaign, #FilltheSeats, which aims to send Brazilian youngsters to attend the 2016 Paralympics. The campaign was started by former London 2012 Marketing Director, Greg Nugent in August. It quickly gained ground with donations by US Paralympians Tatyana and Hannah McFadden, along with thousands of fans and IPC corporate supporters. The original goal was to raise $15,000 USD to be able to send 500 youngsters. That goal was reached within the first week. Then a new target was set as they looked to raise enough money to pay for 10,000 tickets, while also covering food and transportation.

Kanamaru added, "By supporting #FilltheSeats, we seek to help showcase the essence of the Paralympic Games that inspires and celebrates the spirit of the human challenge and highlight the importance of seeing ability over disability. For Samsung, this is the true meaning of the Paralympic Spirit."

All funds raised are being donated to the Paralympic Movement's governing body and the Agitos Foundation. While the distribution of the tickets will be handled by the IPC's development arm.

The program is managed as part of the Rio 2016 Official Education Program, Transforma Educacao. Children from all across Rio de Janeiro will be targeted for this opportunity. A team of trained staff who have worked on the program will coordinate and facilitate their journeys.

Following the 2016 Paralympic Games, unspent funds will be donated to Brazilian and South American based legacy projects that are focused on sport for those with an impairment.

** MARISSA FLANDERS is a graduate of Saint Leo University with a Bachelor's Degree in Sport Business. She has over four years of writing experience and has a real passion for ice hockey following the Pittsburgh Penguins on her blog www.thepenshockeyshow.com.


Keywords · Rio 2016 · Samsung · Paralympics · IPC · 2016 Paralympics


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