POSTED: August 16th 2016

Bridgestone becomes first Founding Partner of the Olympic Channel

(L to R) Masaaki Tsuya, CEO and Representative Executive Officer, Bridgestone Corporation, and IOC President Thomas Bach © Ian Jones / IOC
(L to R) Masaaki Tsuya, CEO and Representative Executive Officer, Bridgestone Corporation, and IOC President Thomas Bach © Ian Jones / IOC

MARISSA FLANDERS (USA) / Sports Features Communications

(SFC) A collaborative agreement between the International Olympic Committee (IOC) and the world's largest rubber and tire company, Bridgestone Corporation (Bridgestone) making them the Olympic Channel's Founding Partner. The partnership will extend through to the year of 2020.

The new digital platform allows fans to experience the power of the Olympic Channel and sport all year long. It will officially launch on August 21st after the Rio 2016 Closing Ceremony.

Bridgestone has been a Worldwide TOP Partner since 2014 and this new agreement only strengthens their commitment to the Olympic Channel mission and the Olympic Movement. They will play a vital role in the development of the Olympic Channel and will aid their team to put content into the viewer's hands on any device, anytime, and anywhere.

"We are delighted that our Worldwide TOP Partner, Bridgestone, has become an Olympic Channel Founding Partner...Bridgestone has demonstrated its support for the Olympic Movement and belief in the Olympic values through its long-term commitment as a Worldwide TOP Partner, and through this new agreement we look forward to working closely with them to bring the Olympic Channel to fans around the world," expressed IOC President, Thomas Bach.

In addition, Bridgestone will be the presenting partner of the Olympic Channel's "Against All Odds," which will be an eight-episode documentary series that will follow eight athletes and the very embodiment of the Olympic spirit will be showcased in the series. Each half-hour episode will be focused on a single athlete, giving a first-person account of their personal journey to overcome adversity and what it took to reach their goals. The first episode will premiere the same day as the channel's launch date.   

Bridgestone CEO and Representative Executive Officer, Masaaki Tsuya stated, "This is a very exciting time for Bridgestone as our Worldwide Olympic Partnership marks the first truly global marketing platform in our company's history, and the Olympic Games Rio 2016 - the first ever in South America - are our first as a Worldwide TOP Partner. It is fitting that we also are the first Founding Partner of the Olympic Channel."

He went on to add, "The Olympic Movement is universal and we continue to reaffirm Bridgestone's longstanding support for sport and our belief that the core principles of Olympism - and the world's greatest athletes - should be celebrated every day of the year."

This new supportive effort has furthered Bridgestone's proud history of innovation combined with its over 100 years of sporting heritage. It also deepens their engagement with the performance-oriented and passionate fans of the Olympics and worldwide sport. The company will serve as a TOP Partner at PyeongChang 2018, Tokyo 2020, Beijing 2022, and the 2024 Olympic Games. They will support the next three Youth Olympic Games, along with the IOC and the National Olympic Committees.  

** MARISSA FLANDERS is a graduate of Saint Leo University with a Bachelor's Degree in Sport Business. She has over four years of writing experience and has a real passion for ice hockey following the Pittsburgh Penguins on her blog

Keywords · IOC · Bridgestone · Olympics · Rio 2016 · NOC · Olympic Games

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