POSTED: August 10th 2016
NewsUpdate

Olympics: PyeongChang 2018 comes to Rio 2016 bringing Korean culture to Copacabana beach

(L-R) Claudia Bach wife of IOC President Thomas Bach; POCOG President, Lee Hee-beom; and IOC President, Thomas Bach; along with PyeongChang 2018 Olympic and Paralympic Mascots © POCOG
(L-R) Claudia Bach wife of IOC President Thomas Bach; POCOG President, Lee Hee-beom; and IOC President, Thomas Bach; along with PyeongChang 2018 Olympic and Paralympic Mascots © POCOG

The Bach's enjoyed the cultural decorations © POCOG
The Bach's enjoyed the cultural decorations © POCOG

IOC President Bach on a Ski Jumping Simulator © POCOG
IOC President Bach on a Ski Jumping Simulator © POCOG

MARISSA FLANDERS (USA) / Sports Features Communications

(SFC) In Rio de Janeiro at Copacabana Beach, 'PyeongChang Day' took place at the 'PyeongChang 2018 House.' With a remodeled kiosk on the beach, which was approximately 164 by 26 feet, POCOG created an open area allowing guests to experience and envision the atmosphere of the upcoming 2018 Winter Olympics through the use of the newest information and communications technologies (ICT) features.

There were a number of honorable attendees present for the event including, various Olympic winter sports federations; National Olympic Committees' Secretary Generals and Presidents; International Ski Federation (FIS) Secretary General, Sarah Lewis; Association of International Olympic Winter Sports Federations (AIOWF) President, Franco Kasper; and International Olympic Committee (IOC) President, Thomas Bach.

Guests were welcomed by POCOG President, Lee Hee-beom.

"PyeongChang 2018 House presents the next Games at a glance, introducing winter sports in a way the public can feel familiar with...Copacabana Beach resembles PyeongChang. They are both surrounded by beautiful mountains and splendid seashore," expressed President Lee.

"You have done something remarkable. You have brought the snow and ice of PyeongChang to the sun and sand of Copacabana Beach," complimented President Bach.

He added, "Please keep up the good work. I look forward to seeing you in the real PyeongChang."

President Bach went on to praise POCOG for their effort in reaching out and engaging audiences with the mentioning of the 'Mobile PyeongChang 2018 House.' The mobile house will travel all over South America to introduce Korean culinary culture, Taekwondo, and the Winter Olympic Games.

"You found a way to carry PyeongChang outside of Rio de Janeiro and reach even more people. That is another smart innovation from PyeongChang," commented President Bach.

Furthermore, President Lee leads POCOG and its executives as they seek to build a stronger relationship with the international sporting community. They also wish to reach out to the people of the 'Olympic World.' POCOG furthered this effort by meeting with AIOWF on August 5th, 2016. Seven International Winter Sports Federations and President Kasper met with POCOG executives to talk about the 2018 Winter Games.

President Kasper stated, "Winter sports are emerging in the Asian and Korean market. Let's carry out various promotional activities to increase awareness and popularity for winter sports."

** MARISSA FLANDERS is a graduate of Saint Leo University with a Bachelor's Degree in Sport Business. She has over four years of writing experience and has a real passion for ice hockey following the Pittsburgh Penguins on her blog www.thepenshockeyshow.com.


Keywords · POCOG · PyeongChang 2018 · IOC · Olympics · Paralympics · Winter Games · Rio 2016


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