POSTED: July 28th 2016

Olympics: Rio 2016 Games end will mark the birthdate for the Olympic Channel

"The Olympic Channel … Because 17 Days is not Enough. " IOC

MARISSA FLANDERS (USA) / Sports Features Communications

(SFC) The launch date for the Olympic Channel has been unveiled by the International Olympic Committee (IOC) as August 21st. The IOC's ground-breaking media destination is set to launch after the Closing Ceremony of the Rio 2016 Olympic Games. Fans will finally be able to experience the power of the Olympic Movement and sport all year round.

This free platform aims to provide a new way to engage new audiences, fans, and young people alike in the Olympic Movement. It will feature original programming, news, highlights, and live sports events. It will offer sports and athletes additional global exposure throughout the year. The original programs will include long-form and short-form content that focuses on elite athletes as they strive for success in their chosen sport.

"The launch of the Olympic Channel on 21st August is the start of an exciting new journey to connect the worldwide audience with the Olympic Movement all year round. Fans will be able to follow sports, athletes and the stories behind the Olympic Games. The Olympic Channel will inspire us all and reach out to new generations of athletes and fans," expressed IOC President, Thomas Bach.

In addition, the platform will showcase content from around the world. Other features will include video on demand, along with individual sports pages within a mobile-responsive and user-friendly interface that will be subtitled in nine different languages.

Furthermore, users will have the chance to register for a more personalized experience, which will allow them to follow their favorite athletes, countries, teams, and sports. They will be able to receive individually tailored content. This dynamic environment makes it easier for videos to be shared across various social media platforms and encourages users to interact with the Olympic Movement on a daily basis.

After the launch, the Olympic Channel intends to focus on growing partnerships with other Olympic stakeholders such as National Olympic Committees and rights-holding stakeholders. These partnerships will aid in the development of localized versions of the channel. Localized versions will provide linear programming options and offer language-specific user experiences on digital platforms.

The Olympic Channel platform will be available in English and can be found via a mobile app for Android and iOS devices or at Fans and athletes can also follow the channel on Facebook, Twitter, YouTube, and Instagram. They can even sign up for updates via the official website.  

** MARISSA FLANDERS is a graduate of Saint Leo University with a Bachelor's Degree in Sport Business. She has over four years of writing experience and has a real passion for ice hockey following the Pittsburgh Penguins on her blog

Keywords · IOC · Olympic Channel · Olympic Movement · Rio 2016 · Olympic sports

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