POSTED: July 19th 2016
NewsUpdate

Olympics: PyeongChang 2018 nationwide mascot promotion tour starts off in Host City

Mascot promotion tour kicks off © POCOG
Mascot promotion tour kicks off © POCOG

POCOG President, Lee Hee-beom in a bobsleigh with an elementary school student© POCOG
POCOG President, Lee Hee-beom in a bobsleigh with an elementary school student© POCOG

POCOG Honrary Ambassador, Kim Yu-na competing with an elementary school student in cross country © POCOG
POCOG Honrary Ambassador, Kim Yu-na competing with an elementary school student in cross country © POCOG

MARISSA FLANDERS (USA) / Sports Features Communications

(SFC) The PyeongChang Organizing Committee for the 2018 Olympic and Paralympic Winter Games (POCOG) unveiled their nationwide mascot promotion tour during an event held at the Hoenggye Elementary School in PyeongChang. It was the first event where the official mascots for PyeongChang 2018 made a public appearance.

"Today's event was thrown to publicly show our mascots, "Soohorang" and "Bandabi," as symbols to communicate and interact with the world. In order to work up the Olympic excitement, the tour will also hit the Rio Games for more active international promotion and reach major cities and festivals in Korea," expressed POCOG President, Lee Hee-beom.

Full-sized mascots, "Soohorang," the white tiger and "Bandabi," the Asiatic black bear met 150 students who were joined by Korea's current and former national team athletes, which included 2010 Olympic figure skating champion and POCOG Honorary Ambassador, Kim Yu-na. During the visit, students had the chance to experience Olympic winter sports as the event included a mini winter sports expo that covered a number of relevant disciplines. Students experienced sled riding for luge, rifle shooting for biathlon, and ski jumping through the use of Virtual Reality (VR). Professional athletes served as instructors and demonstrated to students how to improve their performance.

The event gave students joy and excitement as they were able to enjoy trying out new sports. It was a great chance to trigger interest in Olympic winter sports among the youths. It also showed many their athletic potential for sports in general.

PyeongChang 2018 Olympic and Paralympic mascots, "Soohorang" and "Bandabi" are now ready to share similar experiences with the rest of the nation and meet new friends.

** MARISSA FLANDERS is a graduate of Saint Leo University with a Bachelor's Degree in Sport Business. She has over five years of writing experience and has a real passion for ice hockey following the Pittsburgh Penguins on her blog www.thepenshockeyshow.com.


Keywords · PyeongChang 2018 · POCOG · Olympics · Olympic winter sports · Winter Games


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