POSTED: June 28th 2016
NewsUpdate

Most successful Copa America Centenario in history gives boost to the United States and LA 2024

The Copa America kicked off at the Rose Bowl © LA 2024
The Copa America kicked off at the Rose Bowl © LA 2024

MARISSA FLANDERS (USA) / Sports Features Communications

(SFC) The successful Copa America Centenario USA 2016 concluded with Chile securing the title with a win over Argentina on June 26th. The United States has proven to be a harmonious, comfortable, and secure host.

"First, I'd like to thank both CONMEBOL and CONCACAF for all of their efforts in putting on a great tournament over the past month. With their support and the amazing work by the LOC staff, we were once again able to showcase that the United States has the ability to host big-time international sporting events as well as anyone in the world. We all knew this tournament had great potential both on the field and off, and I'm happy to say that we were able to come together and provide the millions of fans both in the stadiums and around the world with a fantastic experience during Copa America Centenario," expressed US Soccer Federation President and Chairman of the Copa America Centenario USA 2016 Local Organizing Committee, Sunil Gulati.

The tournament took place across 10 stadiums with seating capacities of 50,000-plus. Two of the stadiums were located in California. This year's tournament has set records for revenue, television ratings, digital and social media engagement, and attendance. The highest attended match of 83,263 fans was between Mexico and Jamaica at Los Angeles County's Rose Bowl. This year's event broke the aggregate attendance record by more than 350,000 and the average gate record was 46,000, which was above the organizers' 30,000 baseline projection.

The tournament was jointly organized by the Central America and Caribbean Association Football (CONCACAF), the Confederation of North, Confederacion Sudamericana de Futbol (CONMEBOL), and US Soccer Federation. Copa America Centenario USA 2016 is set to make a profit due to the high broadcast rights and ticket sales, on-site advertising, 15 major corporate sponsorships, and sold-out stadium signage.

LA 2024 Chairman, Casey Wasserman stated, "LA 2024 warmly congratulates the US Soccer Federation, CONCACAF, and CONMEBOL on an outstanding tournament. Copa América Centenario has shown our friends in the PASO region and beyond the US at its best. It is great to see so many international visitors traveling around the country and helping to create this wonderful tournament atmosphere.

This gives inspiration to LA 2024 as they look to use this experience to better their bid plans. They want to pay particular attention to the outstanding fan experience given to international visitors during this tournament. The successful match hosting that was done by California also gives the bid a boost.

Wasserman concluded, "LA 2024 will be learning everything we can from the local organizing committee about the efficient operations which make that special fan experience possible: from close partnerships with transport authorities to ticketing and commercial strategies, to safe and fun match-day fan zones. Los Angeles attracted 45 million domestic and international visitors last year, and 88% of our citizens backing our bid. That capacity to welcome the world and that local passion for the Olympics means LA 2024 can promise a truly exceptional Games-time experience for fans from across the globe."

** MARISSA FLANDERS is a graduate of Saint Leo University with a Bachelor's Degree in Sport Business. She has over four years of writing experience and has a real passion for ice hockey following the Pittsburgh Penguins on her blog www.thepenshockeyshow.com.


Keywords · LA 2024 · Copa America · US Soccer Federation · Olympics · Olympic bidding


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