POSTED: April 20th 2016
NewsUpdate

SportAccord 2016: City Forum tackled the many aspects of bidding

LAURA WALDEN in Lausanne at the SwissTech Convention Center / Sports Features Communications

 (SFC) One of the features of the SportAccord Convention in Lausanne this week was the City Forum that tabled a number of discussions leveraging bidding for sports events. 

Don Schumacher, CSEE, Executive director of the American National Association of Sports Commissions, moderated the session. Mike Laflin, CEO of Sportcal, emphasized that the economic focus is not necessarily the main factor, he said, "There are other impacts beyond the economic impacts. Media impact, sporting impact, sponsorship impact, social impact - the combination of all these gave birth to the Global Sports Impact Project." 

"Objectives are key between different stakeholders. Event owner, event organizer, city and government must put forth their objectives in order to find an initial common ground. 

"Researching and storing data captures are key finding insights for planning the event. 

"Instead of comparing cities, it is important to establish a standard so that there is a compatibility between two or more cities hosting the same event." 

He mentioned World Archery that has used a process that worked by hosting four preliminary stages in four different countries with a fifth one staging the final. 

Another point that was raised was the difference between governmental and non-governmental hosting models, and this was discussed at length. 

Devorah Blumberg, Manager of Major Events New Zealand, drove home the point that international visitation is key to bidding for events. 

Lars Lundov, CEO, Sport Event Denmark, agrees, "It is not the economic return we look at, but to international visitors to brand our country and to engage Danish people and create a party for them. 

"We have a triangular model of partnership - National Sports Federations, host cities, and governmental bodies, with the event owners and audience being at the center." 

Iain Edmondson, Head of Major Events, London & Partners, instead raised investment, "No. 1 on the list of criteria is return on investment and what it is worth from an economic point of view. We bid for events if it satisfies our economic criteria and then we go on to media impact and social impact. 

One of the other very important aspects of bidding is to be open, Paul Bush, Director of Events at Event Scotland, said, "Winning a bid and delivering the event requires different skill sets. Bidding has to be transparent and rules of engagement have to be clear. 

"Why are you bidding? It is important to have a strategy. Know your assets and build on them," he concluded. 

**LAURA WALDEN has over twenty-five years of experience in the Olympic Movement, formerly at the European Olympic Committees with SportEurope under former IOC President Dr. Jacques Rogge and IOC Member Mario Pescante. She worked with the Rome 2004 and Turin 2006 Olympic bids and also managed PR & media for Dr. Jacques Rogge during his campaign for the presidency.


Keywords · Olympics · bidding · SportAccord


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