POSTED: April 19th 2016

SportAccord 2016: Communication key to promoting future bids

LAURA WALDEN in Lausanne at the SwissTech Convention Center / Sports Features Communications

(SFC) The City Forum will be taking place this afternoon at the SportAccord Convention taking place in the Olympic capital Lausanne and exchanging of knowledge among interested cities is the key to developing strong bids.

Don Schumacher, CSEE, Executive Director of the American National Association of Sports Commissions, is banking on the growing level of information exchanges is the key to success. He says, "The international bid city community is growing closer together. There are multiple opportunities each year for cities to talk to one another at industry conferences and events.

"It is our hope that information sharing and industry best practices will work together and make the relationship between event and host city more of a partnership than a one-way street."

The City Forum was conceived to offer such an opportunity.

Schumacher continued, "I am looking forward to a discussion on different hosting models. Every city or country has its own strategy and it is important to note there is no one way to do things. The program has been designed to help cities realize the importance of evaluating an event properly before submitting a bid, but it will also share the different approaches taken by different cities during evaluation.

"The sessions will make it obvious that cities will do things their own way and should expect to hear that other cities would take different approaches to the same opportunity," he added.

Importantly staying in budget is also one of the biggest challenges cities face and there is talk of creating an international association of bid cities.

"This long-discussed project has taken on added importance. The idea is that the more cities talk among themselves, the better. Communication should reduce the chances of over-paying or over-promising. It is also very apparent that cities want to learn best practices from each other: what works, what does not work and what kinds of events to avoid."

**LAURA WALDEN has over twenty-five years of experience in the Olympic Movement, formerly at the European Olympic Committees with SportEurope under former IOC President Dr. Jacques Rogge and IOC Member Mario Pescante. She worked with the Rome 2004 and Turin 2006 Olympic bids and also managed PR & media for Dr. Jacques Rogge during his campaign for the presidency.

Keywords · Olympics · SportAccord 2016 · Don Schumacher

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Laura Walden ()

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