POSTED: April 15th 2016
NewsUpdate

JTA ready to launch JTA Pacific in Los Angeles

Chairman of JTA and President of JTA Pacific, Jon Tibbs © UK Trade & Investment (UKTI)
Chairman of JTA and President of JTA Pacific, Jon Tibbs © UK Trade & Investment (UKTI)


MARISSA FLANDERS (USA) / Sports Features Communications

(SFC) The international communications and relations consultancy, JTA is set to start JTA Pacific. The new wholly-owned subsidiary will be located in Los Angeles, California. JTA specializes in sport and the Olympic Movement.

JTA Pacific will provide world-class JTA services to existing and new clients in the North American market starting May 2016. They will also establish a platform to access the Asia-Pacific market, where the next three Olympic Games are set to take place after Rio 2016. Under the JTA Group umbrella, JTA Pacific will join JTA Design and UK-based JTA.

This new endeavor comes following a period of growth for the company over the last three years, where they have achieved nearly $4 million (120%) increase in annual turnover with a portfolio of clients outside and inside the Olympic Movement. Clients include the LA 2024 Candidature Committee, FIVB, FINA, Manchester United, Discovery Communications, and Generations For Peace.

Chairman of JTA and President of JTA Pacific, Jon Tibbs stated, "JTA has exceeded its revenue targets and delivered record turnover in each of the last three years, so now is the right time to capitalize on that momentum. We have set up JTA Pacific with a view to establishing a sustainable, long-term presence in the market. There is a tangible need in the region for international relations and communications advice from consultants who live and breathe the Olympic Movement every day. JTA Pacific - backed up by the collective knowledge and resources of the JTA group - will look to address that need."

"JTA Pacific will enhance our service to our major client in California, the LA 2024 Candidature Committee, but we will also be pursuing a number of other exciting opportunities in the US market and beyond. In particular, JTA Pacific puts us in a better time zone for servicing client needs in Korea, China and Japan - hosts of the next three Olympic and Paralympic Games after Rio - and for generating new business in that Asia-Pacific region," expressed Managing Director of JTA and Vice-President of JTA Pacific, Severine Hubert.

Young-Sook Lee will join JTA Pacific as the International Relations Director. She previously served as the Executive Advisor to the Japan Olympic Committee, Korea Olympic Committee, Tokyo 2020 Bid Committee, and PyeongChang 2018 Bid Committee in their successful bids for the Olympic Games. In her new role, she will primary focus on generating new business around major events taking place in the Asia-Pacific region.

"I have been collaborating with JTA on outstanding projects since 2007, so I am very excited to be joining the team full time on its latest venture. JTA Pacific will take full advantage of the assets at the JTA group's disposal: the experience, the connections, the reputation, and the dedicated professionals. It is an exciting period for organizations in the Asia-Pacific region operating in the sports industry and the Olympic Movement, and we believe that JTA Pacific could not be arriving at a better time," commented Director Lee.

Also joining JTA Pacific as Managing Director will be Alex Corp. He began his career with JTA in 2010, and his role in the company has evolved to becoming the JTA's Senior Consultant responsible for Strategic Planning. He was awarded Young Professional of the Year in the UK by the prestigious PR Week 2014 edition and was also featured in the top 29 young professionals in the UK PR industry list.

Director Corp said, "This is a great opportunity for the JTA group to continue its upwards trajectory. The US sports industry is sophisticated and competitive, but JTA Pacific brings something different and compelling to the table. Our primary objective will be supporting the Los Angeles bid for the 2024 Olympic and Paralympic Games. Above and beyond that, there is scope for us to add real value to this market."

** MARISSA FLANDERS is a graduate of Saint Leo University with a Bachelor's Degree in Sport Business. She has over four years of writing experience and has a real passion for ice hockey following the Pittsburgh Penguins on her blog www.thepenshockeyshow.com.


Keywords · JTA · JTA Pacific · Olympics · Olympic Movement · Olympic Games · Los Angeles


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