POSTED: April 15th 2016

Olympics: Budapest 2024 launches new bid logo branding the campaign

Budapest's new 2024 bid logo was displayed on the Chain Bridge for all the city to see © Budapest 2024
Budapest's new 2024 bid logo was displayed on the Chain Bridge for all the city to see © Budapest 2024

LAURA WALDEN (USA) / Sports Features Communications

(SFC) Bid city Budapest officially launched their logo today with a presentation ceremony and a Helló Budapest! sport festival celebrating the next phase of the Hungarian campaign to host the Olympics. Budapest is competing with Los Angeles, Paris and Rome to host the summer Games and is the last city to reveal their unique logo.

Budapest 2024's official website and social media accounts spread the word of the launch today. The logo is described to be a blend of imagery of the Danube, the Hungarian flag and the Liberty Statue which represents those who sacrificed their lives for the independence, freedom, and prosperity of Hungary.

The launch took place high on Gellert Hill where the statue is located and the logo was designed by Budapest's Graphasel Design Studio and was chosen from almost 200 entries. Then the symbolic graphic was displayed in a large banner draped on the city's iconic 19th century Chain Bridge which connects the two sections of the city Buda and Pest.

Budapest Mayor Istvan Tarlos, Hungarian Olympic Committee chairman Zsolt Borkai and government official, Balazs Furjes, were on hand to introduce the new branding to the public.

Associated Press reports that Laszlo Ordogh, Graphasel Design Studio Art Director, said, "Our aim was to make a fresh, youthful and lively logo. We were thinking about concepts, not just a design."

The citizens were treated to a sports festival that gave them the chance to try various Olympic sports and the day wound up with a concert at Erzsébet Square.

Furjes noted that Hungary is one of the most successful countries in the top ten that has not hosted the Games and that Budapest's project plan fits very well with the IOC's Agenda 2020 recommendations. He has noted that the Budapest campaign is a strong, compelling and responsible bid.  It is a moment in time to step forward together and inspire the world.

Almost 9 million Hungarian residents - representing 90% of the population - will be within 90 minutes of all venues and this could have a significant effect on the local economy and engage the youth.

The final host city will be selected by the IOC in September 2017 in Lima, Peru.

**LAURA WALDEN has over twenty-five years of experience in the Olympic Movement, formerly at the European Olympic Committees with SportEurope under former IOC President Dr. Jacques Rogge and IOC Member Mario Pescante. She worked with the Rome 2004 and Turin 2006 Olympic bids and also managed PR & media for Dr. Jacques Rogge during his campaign for the presidency.

Keywords · Olympics · Budapest 2024

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