POSTED: March 30th 2016

Olympics: Alitalia becomes airline sponsor for Rome 2024

Alitalia has long been Italy's flagship airlines © Alitalia
Alitalia has long been Italy's flagship airlines © Alitalia

MARISSA FLANDERS (USA) / Sports Features Communications

(SFC) Italy's largest airline, Alitalia has confirmed their commitment to supporting Rome in its bid for the 2024 Olympic Games by becoming the airline sponsor. As a long-standing promoter of sporting values, Alitalia has supported many major international events held in the country, including Rome 1960 Olympics, 1990 Football World Cup, 2000 Jubilee, and Expo2015 in Milan. The company has also been a key player in efforts to develop Italy's tourism industry.

By becoming a Top Sponsor, Alitalia has accepted CONI's (the Italian Olympic Committee's) challenge to bring the 2024 Olympics to Rome. Alitalia believes that difficult challenges can only be met if the country presents a powerful and united front. With this partnership, the airline will strengthen ties with Italy, where they serve 27 airports.

Furthermore, the agreement between CONI and Alitalia is aimed to promote the culture and values of sport, which is all part of CONI's "Alitalia per lo Sport" project. The airline has already sponsored Rome's International Tennis Tournament last year and confirmed for 2016. Alitalia will make all its Communications available to CONI, which includes digital (website and social media), ground lounges, and in-flight magazines and announcements. Also, Alitalia will support the city's bid with a campaign titled, "Prossima detinazione Roma2024," which means "Next destination Rome 2024."

The program for Rome 2024 envisages the Games taking place in a variety of Italian regions and cities. The beauty of Italy's natural and cultural heritage will provide a breathtaking backdrop to some important Olympic events during the Games. The Games would become enhanced by the historical atmosphere Rome has to offer.

** MARISSA FLANDERS is a graduate of Saint Leo University with a Bachelor's Degree in Sport Business. She has over four years of writing experience and has a real passion for ice hockey following the Pittsburgh Penguins on her blog

Keywords · Rome · Rome 2024 · Alitalia · Olympic bidding

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