POSTED: February 22nd 2016
InDepth

Olympics: Los Angeles 2024 proposes sustainable and transformative Games concept


DR. ERIC C. SCHWARZ / Sports Features Communications  

(SFC)  'Follow the Sun'.  This is LA2024's invitation to the world to support their bid for the Summer Olympic Games that will be shaped by the 'pioneering spirit of progress, innovation, and optimism' of the city.

Part 1 of their Candidature File focuses on staging a 'New Games for a New Era' that is fully compliant with Olympic Agenda 2020.  The combination of significant upcoming and on-going investments in infrastructure - and a dearth of existing sport venues - falls across the breadth of Los Angeles from downtown to the San Fernando Valley to the Pacific Ocean.

From athletes being housing on the campus of UCLA, to a multitude of sports and medical facilities, to a climate that promotes year-round sports, the proposal by Los Angeles has it all.  In terms of strategic investment by the government beyond sport and tourism, the city has already budgeted for $88 billion in sustainable transportation upgrades that are the most extensive planned in the United States.

Of course there are also the legacies left behind from both the 1932 and 1984 Summer Olympic Games previously held in the City of Angels.  Many of those facilities - including the Los Angeles Coliseum and the Rose Bowl - have recently been renovated - and as of today 97% of sport facilities are already in place, planned by private investors, or will be temporary facilities.

Chairman of the LA2024 Bid Committee Casey Wasserman commented "Our priority was to create a Games Concept that delivers the ultimate personalized experience for athletes, maximizes our existing world-class sports infrastructure and reinvigorates the Olympic brand around the world for a new generation."

Innovation is also a key to LA2024's bid.  With little to be done from a construction standpoint, the focus will be on innovations in 'sports presentation, fan engagement, and personalized athlete experiences'.  With 11 of the top technology companies in the world located in the region, as well as being a global entertainment and tourism hub, numerous creative strategies are planned for the Games - with special focus on solar energy and zero carbon electricity.

Public support currently stands at 81%, and government support in mostly universal.  According to Los Angeles mayor Eric Garcetti said: "LA is an innovative city ready to deliver on the sustainable principles of Olympic Agenda 2020. We have the capacity to be an exciting and electric host city, while also committing to fiscal responsibility". 

In support of the Los Angeles bid, USOC CEO Scott Blackmun said: "This bid document is the product of an excellent working relationship between the City of LA, LA 2024 and the USOC. Together, we have created a Games Concept which serves the priorities of the IOC today, the needs of the athletes in 2024, and the Olympic Movement for generations." 

Los Angeles is running against Budapest, Paris, and Rome to host the 2024 Games. The IOC will choose their final winner at the official session that will take place at Lima, Peru in 2017.

**DR. ERIC C. SCHWARZ is a tenured Senior Lecturer of Sport Management at Victoria University in Melbourne, Australia.  He has been an academician for 16 years in the areas of sport business management, international tourism, and hospitality management - with special focus on the areas of sport marketing, sport finance, tourism, and facility/event management.  He speaks globally and is the author of numerous publications in these areas, as well as been actively involved in consulting projects working with a multitude of sport and community organizations ranging from grassroots efforts to hallmark events.  


Keywords · LA2024 · Los Angeles · Olympics


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