POSTED: February 18th 2016

Paris 2024 strategy: Sport at the service of society for their Olympic bid

Paris offers beach volleyball with the Eiffel Tower in the background / Paris 2024
Paris offers beach volleyball with the Eiffel Tower in the background / Paris 2024

The Paris 2024 Olympic Plan / Paris 2024
The Paris 2024 Olympic Plan / Paris 2024

The Paris 2024 Paralympic Plan / Paris 2024
The Paris 2024 Paralympic Plan / Paris 2024

DR. ERIC C. SCHWARZ / Sports Features Communications  

(SFC)  Existing, temporary and legacy venues to be the centerpiece of the Paris 2024 bid for the Summer Olympic and Paralympic Games.  95% of Games venues will be existing or temporary, with iconic facilities such as Roland-Garros (tennis) and Stade de France (athletics) taking center-stage... but also picture watching beach volleyball with the Eiffel Tower as the backdrop, equestrian on the grounds of the Chateau de Versailles, and sailing on the Mediterranean in Marseille!

According to Tony Estanguet, Co-Chairman of Paris 2024, "We are planning a Games for the modern age... and every single venue will have a carefully planned, meaningful legacy for their communities.  All competition venues were chosen to minimize required investment - that's why we have focused on existing venues."

In commenting about the vision and legacy plan, Paris 2024 Co-Chairman Bernard Lapasset explained "Our Games vision and concept is underpinned by a real commitment to place sport at the service of society - in Paris, across France and beyond our nation's physical borders.  Paris also provides a unique and stunning backdrop for the Games through its historic landmarks and breathtaking venues. 

One of those legacies is the Olympic Games Village for housing athletes, located in one of the most youthful and growing outer rings of Paris.  These accommodations along the River Seine will ensure that the majority of athletes will be within a 30 minute drive of competition venues, and also deliver new housing needed in the area after the Games conclude.

Paris Mayor Anne Hidalgo commented that "Paris is embarking on a journey of re-invention to unleash its innovation, radiance and sense of optimism in a rapidly-changing world; our dream to host the 2024 Olympics reflects a Paris of ambition and drive, and a desire to be defined by the future.  New venues and facilities will touch their communities... delivering essential new sports facilities and 3,500 housing units for local communities after the Games and play a significant role in closing the gap between central Paris and its suburban belt."

Another plan is to offer a summer festival starting on 21 June 2024 focusing on a wide range of arts, architecture, cuisine, fashion, and music.  The live sites of the festival will bring people together beyond the Games - which also will broadcast Games live across all locations.

French Prime Minister Manuel Valls expressed pride in the work accomplished thus far... "Our institutions have been working seamlessly together for many months... and be assured that Paris 2024 has the strong and certain commitment of the city of Paris and of the whole country, its government and its people." 

He added that "having last hosted the Games in 1924, Paris - birthplace of Pierre de Coubertin, founder of the modern Olympic Games - is a bridge from the past to the future and France would be honored to host the Games exactly a century later."

Paris is running against Budapest, Los Angeles and Rome to host the 2024 Games. The IOC will choose their final winner at the official session that will take place at Lima, Peru in 2017.

**DR. ERIC C. SCHWARZ is a tenured Senior Lecturer of Sport Management at Victoria University in Melbourne, Australia.  He has been an academician for 16 years in the areas of sport business management, international tourism, and hospitality management - with special focus on the areas of sport marketing, sport finance, tourism, and facility/event management.  He speaks globally and is the author of numerous publications in these areas, as well as been actively involved in consulting projects working with a multitude of sport and community organizations ranging from grassroots efforts to hallmark events.  

Keywords · Olympics · Paris 2024

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