POSTED: February 16th 2016

SportAccord Convention to host Digital Summit during gathering in April 2016

MARISSA FLANDERS (USA) / Sports Features Communications

(SFC) On April 20, 2016, SportAccord Convention will host a Digital Summit at the SwissTech Convention Center in Lausanne, Switzerland. Leading organizations such as Instagram, Twitter, Oculus Rift, Vine, Facebook, Periscope, and the International Olympic Committee (IOC) will participate. Attending delegates will be able to hear from these organizations on their experiences and latest thinking.

IOC Head of Social Media, Alex Huot stated, "Connecting fans with athletes and sports is driving content and engagement across the Olympic Movement."

He added, "The more we connect with each other, the louder our voices become and the better the user experience...Innovation in storytelling is key and what better way to learn than by hearing directly from industry leaders."

Delegates will also get the chance to hear more about how the Olympic Channel will help the IOC engage with youth and connect them to sport.

In addition, senior leaders will share not only wonderful stories but also provide practical advice and insight on what it takes to stand-out. Delegates will also learn how to engage genuinely with athletes and fans in this fast pace world, which has become one of the largest challenges facing organizations.

"In close collaboration with the International Olympic Committee, we are very excited to be hosting a Digital Summit involving key industry players, a critical component of any International Sport Federation's communication strategy," expressed SportAccord Convention Managing Director, Nis Hatt.

"Our delegates will have the opportunity to hear first-hand, how to embrace the social media phenomenon, and take storytelling and innovation to new heights for the benefit of fans, athletes, and sport," added Director Hatt.

Those interested in participating in the SportAccord Convention Digital Summit should confirm attendance by February 29, 2016. Also, those that wish to register for SportAccord Convention can visit

** MARISSA FLANDERS is a graduate of Saint Leo University with a Bachelor's Degree in Sport Business. She has over four years of writing experience and has a real passion for ice hockey following the Pittsburgh Penguins on her blog

Keywords · SportAccord Convention · SportAccord · social media · IOC

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