POSTED: February 13th 2016

Olympics: Logo reveal for LA 2024 set for February 16

MARISSA FLANDERS (USA) / Sports Features Communications

(SFC) LA 2024's official logo and other brand elements will be unveiled on February 16 in the City of Angels. LA 2024 also announced the appointment of Matt Rohmer as LA 2024 Marketing Director.

Rohmer has worked in the LA advertising industry, including working at Deutsch Inc., Kastner & Partners, Rubin Postaer & Associates, and Ground Zero Advertising for over a dozen years. He comes to the LA 2024 team from 72andSunny, an advertising firm where he was Brand Director. During his time there, Rohmer developed marketing campaigns for global powerhouses in entertainment, sport, and business. He also earned his bachelor's degree from Northern Arizona University and received his M.B.A. from Pepperdine University.

"Matt Rohmer is a rising star in LA's creative community, and we're very pleased to welcome him to our team," expressed LA 2024 CEO Gene Sykes.

He added, "With Matt's creative insight, we're hopeful that LA 2024's brand image and story will inspire not only our city but the worldwide Olympic Movement."

In addition, Rohmer will work closely with world-renowned creative agencies, 72andSunny, and Bruce Mau Design. The two companies are responsible for designing the brand's aesthetic identity and original content.

LA 2024 Chief Marketing Officer, Terrence Burns stated, "LA 2024 is dedicated to harnessing the unique, Californian spirit of innovation and reinvention. We are proud to work with 72andSunny and Bruce Mau Design, the perfect partners to join us in helping the Olympic Movement create a new Olympic Games for a new Olympic era. Their tireless work to answer the question, 'what's next?' is a perfect complement to LA 2024's innovative and forward-looking approach."

LA 2024's logo, official website, and bid films' designs were created by 72andSunny. The LA founded company is known for creating a cultural impact on behalf of brands. This past year, they were named on of Fast Company's Most Innovative Companies. They are also a two-time "Agency of the Year" winner for Advertising Age and Adweek.

"Los Angeles is a place that challenges, excites and reinvents itself every day. As a company that was founded in LA, and inspired by its spirit of optimism, we're honored to tell LA's story and be a part of the team that brings the Olympic and Paralympic Games back to LA and the United States," commented 72andSunny Chief Strategy Officer, Matt Jarvis.

As for LA 2024's graphics package and visual identity system that falls to Bruce Mau Design. The multidisciplinary design firm, which specializes in award-winning brand design. They recently won a D&AD Pencil, Core77 Community Award, Cannes Lion, and Fast Company's "Best Branding of the Year."

Bruce Mau Design President and Chief Executive Officer, Hunter Tura said, "We're thrilled to be supporting the LA 2024 Olympic bid effort. The Olympic Games are a celebration of global competition, sportsmanship, and athletic excellence, and it's an honor to be part of such an exciting moment to help bring the world to Los Angeles. For the design work, we want to advance a design framework that is inclusive and optimistic, expressing the positive spirit of the Games. The team working on this bid is bright and collaborative, and we're excited to come together to bring LA to the world stage."

The unveiling of LA 2024's logo and other branding elements will take place in downtown LA on the eve of the bid's first deliverable submission to the International Olympic Committee. World-renowned Olympians and bid leaders are expected to attend the event.

** MARISSA FLANDERS is a graduate of Saint Leo University with a Bachelor's Degree in Sport Business. She has over four years of writing experience and has a real passion for ice hockey following the Pittsburgh Penguins on her blog

Keywords · LA 2024 · Olympics · IOC · Olympic bidding

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