POSTED: January 22nd 2016

Tokyo 2020 signs on four leading national newspapers as Official Partners

Tokyo 2020 now has 26 partners with their marketing program / Bigstock
Tokyo 2020 now has 26 partners with their marketing program / Bigstock

MARISSA FLANDERS (USA) / Sports Features Communications

(SFC) The Asahi Shimbun Company, The Mainichi Newspapers Co., Ltd., Nikkei Inc., and The Yomiuri Shimbun have formally signed on as Tokyo 2020 Official Partners. The Tokyo 2020 Organizing Committee announced that the four companies will jointly fall under the category of "Newspapers." They are now part of Tokyo 2020's second domestic tier Sponsorship Program.

Tokyo 2020 President, Yoshiro Mori stated, "On this occasion, it gives me great pleasure to welcome four of Japan's leading newspaper companies - The Yomiuri Shimbun, The Asahi Shimbun Company, Nikkei Inc. and The Mainichi Newspapers Co., Ltd. - as Tokyo 2020 Official Partners. Working together with such influential partners, I have great expectations that we will be able to further promote the Olympic and Paralympic movements."

"I am greatly honored that The Asahi Shimbun Company has been named a Tokyo 2020 Official Partner. The Asahi has long supported various sports-related events, including organizing participatory sports programs, sponsoring top-level competitions and holding many different kinds of symposiums on sports. We, as a media company, pledge to work for the Tokyo 2020 Olympic and Paralympic Games in the spirit of journalistic fairness while embracing the Olympic philosophy of seeking a peaceful and better society," expressed President and CEO of The Asahi Shimbun Company, Masataka Watanabe.

"The Mainichi Newspapers, which is marking the 144th anniversary of its founding this year, is the oldest newspaper in Japan. Based on our experience of contributing to the development of the sports world through our news coverage and sports and cultural projects we have organized, we are determined to spread the excitement of the Tokyo 2020 Games, and we aim to promote peace, friendship and equality through this wonderful festival of sport. In particular, The Mainichi Newspapers will renew its determination to help areas hit by the Great East Japan Earthquake recover from the disaster, and proactively support the Paralympic movement as the only newspaper company in Japan that publishes a Braille version of its newspaper," commented President of The Mainichi Newspaper Co., Ltd., Yutaka Asahina

President and CEO of Nikkei Inc., Naotoshi Okada said, "I am delighted that we will have the opportunity of supporting the Tokyo 2020 Olympic and Paralympic Games as a Tokyo 2020 Official Partner. The Games will be a fantastic opportunity to showcase to the world Japan's leading technologies and traditional culture, and I very much hope it will also serve to further invigorate the Japanese economy. We recently welcomed The Financial Times into the Nikkei family, and this will enable us to further enhance the content. We look forward to telling our audience about Japan's economy, society and, of course, sports."

"For 12 years from 2002, The Yomiuri Shimbun supported Japan's national Olympic teams as the sole JOC Official Partner in the newspaper industry, as well as backing Tokyo's two Olympic bids. During this time, we strived to fulfill our mission as a media organization by earning the trust of our readers through impartial reporting. We will continue to steadfastly maintain this stance as we support athletes to make the Tokyo 2020 Games a success and devote even greater efforts to promoting sports for persons with an impairment," explained President of The Yomiuri Shimbun Company, Toshikazu Yamaguchi.

The total number of Tokyo 2020 Partners is now at 26, which includes 11 Official Partners.

** MARISSA FLANDERS is a graduate of Saint Leo University with a Bachelor's Degree in Sport Business. She has over four years of writing experience and has a real passion for ice hockey following the Pittsburgh Penguins on her blog

Keywords · Tokyo 2020 · Asahi Shimbun · Nikkei · Yomiuri Shimbun · Mainichi Newspapers · Olympics · Olympic Sponsors

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