POSTED: December 14th 2015

Olympics: PyeongChang 2018 signs Daedong as official tractor supplier for the Winter Games

The signing took place in Seoul today at the POCOG offices / POCOG
The signing took place in Seoul today at the POCOG offices / POCOG

LAURA WALDEN (USA) / Sports Features Communications

(SFC) The PyeongChang Organizing Committee for the 2018 Olympic and Paralympic Winter Games (POCOG) has signed a domestic sponsorship with Daedong Industrial as the "official supplier" for tractors.

The agreement was signed today at the POCOG Seoul office and attendees included POCOG Vice President Junha Lee and Daedong Vice Chairman Jun-sik Kim.

POCOG Vice President Junha Lee said, "We deeply appreciate Daedong's decision to join the sponsorship program. We are confident that their elite class tractors will play a very important role in the smooth operation of the Games."

 This sponsorship category is a new and unique partnership and will entail snow removal and equipment transportation, which will play an important role in the management of the Olympic Winter Games.

Daedong Vice Chairman KIM Jun-sik noted, "We believe this is a great opportunity for us to demonstrate the excellence of our tractors. We will give our full support to help make the 2018 Olympic Winter Games successful."

The corporation will be a Tier 3 supplier and will have use of the Games intellectual property rights, be the exclusive supplier of tractors and will gain much brand exposure by being affiliated to the Olympic Winter Games in South Korea.

**LAURA WALDEN has over twenty-five years of experience in the Olympic Movement, formerly at the European Olympic Committees with SportEurope under former IOC President Dr. Jacques Rogge and IOC Member Mario Pescante. She worked with the Rome 2004 and Turin 2006 Olympic bids and also managed PR & media for Dr. Jacques Rogge during his campaign for the presidency.

Keywords · Olympics · PyeongChang 2018 · Daedong

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