POSTED: December 14th 2015
NewsUpdate

Olympics: Rome 2024 launches new Colosseum designed logo with a running track

LAURA WALDEN (USA) / Sports Features Communications

(SFC) The Rome 2024 bid committee to host the Olympic summer Games unveiled their new logo today showing the iconic coliseum with the three colors of the Italian flag and a running track. Today also Italy was chosen to host the prestigious golf event, the Ryder Cup, in 2022.

The Colosseum, one of the most symbolic architectural monuments of the ancient city, could be a part of the Games.

Italian Olympic Committee (CONI) President Giovanni Malago said, "The logo for the 2024 Games is white, red and green because this is not a candidature about Rome but about all of Italy. Like the world of sport we must engage the whole country. We must unite because this is a team sport. United and not alone, because we must win. Long live sport, long live Italy, and long live Rome."

The new logo was launched in a ceremony at the Palazzetto dello Sport with 2,500 Roman school children and a number of past and present Italian Olympic champions that were in attendance supporting the bid. Livio Berruti, a boxing champion from the Rome 1960 Games, gave his backing through a video link.

Rome is bidding against Budapest, Los Angeles, and Paris to host the 2024 Summer Games.

Italian news service Ansa reports that Luca di Montezemolo, President of the Rome 2024 bid committee, explained at the opening, "The city of Rome wants to stage the most beautiful Olympics of the 2000's, we have everything: culture, beauty, technology,youth. We must take advantage of this opportunity on the world's stage.

"This is clear in the presentation of the official logo of the candidature. Today we send a strong message to the IOC in Lausanne and to our competitors Paris, Los Angeles and Budapest: we want the Games and we will work united together day and night to win them. We must send these three strong signals," he emphasized.  

The first signal is that Rome wants to host the most beautiful Olympics of the 2000's and Montezemolo said, "Rome must show that all the components are united because we know that this is an extraordinary opportunity for the city and for Italy."

"Finally our objective is to stage a huge sport party, we want to gather in Rome the best world champions from around the world. We want to put the athletes at the center of the Games."

The three key cluster areas where the Games would be staged if Rome wins the IOC nod are Foro Italico (CONI Olympic compound), Tor Vergata (University area), and the Fiera di Roma (Rome fairgrounds).

Montezemolo added, "We want to leave this city important things to better the quality of life for Roman citizens. If we have the Olympics in 2024, then the 2025 historic Jubilee: for two years Rome will be the center of the world."

The IOC will decide their summer Games host city in 2017 in Lima, Peru.

**LAURA WALDEN has over twenty-five years of experience in the Olympic Movement, formerly at the European Olympic Committees with SportEurope under former IOC President Dr. Jacques Rogge and IOC Member Mario Pescante. She worked with the Rome 2004 and Turin 2006 Olympic bids and also managed PR & media for Dr. Jacques Rogge during his campaign for the presidency.


Keywords · Olympics · Rome 2024


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