POSTED: November 4th 2015

VERO Communications appointed as international communications agency for Paris 2024 Olympic bid

MARISSA FLANDERS (USA) / Sports Features Communications

(SFC) Today, the appointment of VERO Communications was announced by Paris 2024. VERO Communications is a strategic sports communications consultancy based in London and led by Chairman, Mike Lee OBE. The contract will run up to September 2017 when the International Olympic Committee (IOC) makes the Host City decision.

Paris 2024 CEO, Etienne Thobois stated, "We are delighted to announce the appointment of VERO as our international communications agency, and we look forward to working together as we develop our vision and bid concept on the road to the 2024 Host City decision."

VERO and Paris 2024's bid leadership will work closely together on a variety of services, such as devising and implementing a global communications plan; coordinating with the Paris 2024's communications team; and providing advice and strategic counsel on campaign elements.

"We are honored to be chosen as Paris 2024's  international communications agency. The Paris team is very strong, and the work that has already been put in place by the bid leaders, the NOC and the public authorities to build the bid is very impressive. We are excited to be a part of the team and to be working closely with Etienne, and Communications Director, Sophie Morel,   to deliver first class global communications between now and the Host City decision in September 2017," expressed Mike Lee, VERO Chairman.

Previously, VERO worked with Paris 2024 Bid Committee on a project basis to aid in the bid launch phase.

Thobois added, "Creating a truly compelling and innovative Olympic and Paralympic Games plan and communicating that to the IOC and the global sports community is our mission. VERO's proven successful record and unrivalled expertise in major event bidding and campaigns will help us achieve that goal...As we continue to build our in-house team and secure the best agency support, we are confident that we are putting in place the foundations to deliver a world class bid."

** MARISSA FLANDERS is a graduate of Saint Leo University with a Bachelor's Degree in Sport Business. She has over four years of writing experience and has a real passion for ice hockey following the Pittsburgh Penguins on her blog

Keywords · IOC · Paris 2024 · Olympic bidding · VERO

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