POSTED: November 3rd 2015
NewsUpdate

Korea and Worldwide TOP Partner Coca-Cola gets active with Olympic Moves

Olympic Champion and Youth Olympic Games Ambassador, Yuna Kim opens the celebration © Coca-Cola
Olympic Champion and Youth Olympic Games Ambassador, Yuna Kim opens the celebration © Coca-Cola

Students participate in the final of the
Students participate in the final of the "Olympic Moves" Program © Coca-Cola

MARISSA FLANDERS (USA) / Sports Features Communications

(SFC) More than 1,600 young students from 42 schools spanning across Korea came together in Seoul to take part in the final of Korea's first "Olympic Moves" Program.

"Olympic Moves" celebrates the value of active, healthy lifestyles and sports participation. Students practiced handball and basketball on a weekly basis in school leading up to the Final Festival. For the final, students were able to choose from a number of different sports, including handball and basketball. Also available were fun, interactive events that were organized by the team behind the PyeongChang 2018 Olympic Winter Games.

The celebrations were opened by Olympic Champion and Youth Olympic Games Ambassador, Yuna Kim.

She welcomed the young students saying, "I am so pleased to be part of this Korean Olympic Moves under the theme of 'Everyone's Olympics'...I hope every participant here enjoys the festival and Olympic experiences today with their friends free from any kind of stress! I also believe that this 'Olympic Moves' will be a great starting point to promote the PyeongChang 2018 Olympic Winter Games among Korean teenagers in the journey towards their success."

A host of Olympic champions joined Kim, including Sung-Hyun Park, Athens 2004 and Beijing 2008 archery gold medalist; weightlifter Miran Jang, Beijing 2008 gold medalist; Jongoh Jin, Beijing 2008 and London 2012 shooting gold medalist; and Kyung Mo Park, Athens 2004 and Beijing 2008 archery gold medalist.

The celebration was inspired by a program created by Coca-Cola Netherlands and the Dutch Olympic Committee in 2003. Their mission was to get students moving as part of Coca-Cola's commitment to developing happier, more active, and healthier communities, along with stopping the decline in sports participation. Since 2003, the program has grown internationally with the support of the respective local National Olympic Committees and the International Olympic Committee. Social media campaigns are also spreading the word with a goal to increase participation internationally by 2020.

** MARISSA FLANDERS is a graduate of Saint Leo University with a Bachelor's Degree in Sport Business. She has over four years of writing experience and has a real passion for ice hockey following the Pittsburgh Penguins on her blog www.thepenshockeyshow.com.


Keywords · PyeongChang 2018 · South Korea · Seoul · Coca-Cola


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