POSTED: October 15th 2015

SPORTELMonaco symposium focuses on launch of new Olympic Channel

(L to R) Kevin Roberts, moderator, Olympic Channel General Manager, Mark Parkman, and Olympic Channel Commercial Integration Manager, Vincent Chupin / SPORTEL
(L to R) Kevin Roberts, moderator, Olympic Channel General Manager, Mark Parkman, and Olympic Channel Commercial Integration Manager, Vincent Chupin / SPORTEL

MARISSA FLANDERS (USA) / Sports Features Communications

(SFC) Tuesday morning's SPORTELMonaco symposium was devoted to the launch of the Olympic Channel and was led by Sport Business Group's Kevin Roberts. Also in attendance was International Olympic Committee (IOC) Olympic Channel General Manager, Mark Parkman and Olympic Channel Commercial Integration Manager, Vincent Chupin.

The project has been nurtured by SPORTEL and has been in the works for some time now. The channel will start their preliminary testing in January, with the launch expected to happen sometime in 2016.

This is all in part with IOC President, Thomas Bach's plan, "it will probably be next year, but we must do this properly. We'll only get one shot at making an impression."

He explained, "We will start off with a worldwide digital channel and then begin talks with the NOCs and rights holders to see how we could extend to linear platforms in different countries and regions throughout the world."

The new Olympic Channel will broadcast 365 days a year and be available on mobile platforms. The channel will broadcast Olympic sport and their inherent values.

Madrid will be the home for the technical production, "where around 100 people are to be recruited, with another ten sales and distribution personnel working out of Lausanne, where the IOC headquarters is based," stated Mark Parkman.

Vincent Chupin stressed that the channel aims to provide, "a platform for the non-stop broadcasting of Olympic sports outside the Games themselves. Its main objective will be to promote intrinsic Olympic values."

The budget for the channel for 2015/2021 will be $490 million dollars.

Chupin went on to say, "This is not a competitive channel...This channel does not aim to compete with other stations who already hold the rights for Olympic coverage. 

"It will broadcast three kinds of content: Olympic qualifiers, original programs about sport using mainly archive images - of which we have more than 40,000 hours - and news items produced mainly in-house or by press agencies. 

"To begin with the channel will broadcast worldwide on the internet, notably via mobile apps for tablets. 

"We are also planning to produce local versions aimed at certain territories, with the support of local distributors. We will be targeting all social network platforms without giving the monopoly to any particular one. Plus we will take advantage of existing partnerships with channels such as Eurosport in Europe, NBC in the USA or CCTC in China." is an official media partner of SPORTEL

** MARISSA FLANDERS is a graduate of Saint Leo University with a Bachelor's Degree in Sport Business. She has over four years of writing experience and has a real passion for ice hockey following the Pittsburgh Penguins on her blog

Keywords · IOC · Olympic Channel · SPORTELMonaco · SPORTEL · Thomas Bach

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