POSTED: September 30th 2015
NewsUpdate

Olympics: Rome 2024 plays the tourism card with new bid website of the Eternal City and its iconic landmarks

View of the home page of the Rome 2024 website featuring the Colosseum / Rome 2024
View of the home page of the Rome 2024 website featuring the Colosseum / Rome 2024

The Spanish Steps area in the heart of downtown Rome is a shopping haven / Rome 2024
The Spanish Steps area in the heart of downtown Rome is a shopping haven / Rome 2024

The ancient Roman Forum dates back to the reigns of Sulla, Julius Caesar and Augustus / Rome 2024
The ancient Roman Forum dates back to the reigns of Sulla, Julius Caesar and Augustus / Rome 2024

LAURA WALDEN (USA) / Sports Features Communications

(SFC) The Rome bid for the 2024 Olympic and Paralympic Games made the first version of their new website live yesterday and from the looks of it there is a strong emphasis on the city's wealth of iconic landmarks. The home page features an aerial shot of the world famous colosseum, known as the Flavian Amphitheatre, which was built in 72 AD. This great work of architecture is rumored to play a part in the 2024 bid.

Rome is known as one of the most sought after tourism destinations in the world and the slogan "The future belongs to those who believe in the beauty of their dreams" plays on the imagination.

The home page boasts an imposing aerial view of the city and the Foro Italico sports compound where the city hosted the 1960 Games. Listening to suggestive music by Italian composer Vivaldi you can tour the city and view all the major landmarks, the Tiber River, Castel Sant'Angelo, the Municipal city buildings, Spanish Steps, Piazza Navona, Piazza Venezia, Borghese Gallery, the Roman Ruins, EUR, and a skyview of the facilities at the Italian National Olympic Committee (CONI).

Lots of visuals remind the viewer of the immense patrimonial wealth of Italy, blended with sport makes for a very attractive combination. Italy has long known how to mix events within the architectural wonders and the latest Longines Global Champions Tour (LGCT) that was held in the Stadio Dei Marmi at Foro Italico was beautifully framed by the neoclassical statues that circle the stadium.

Rome originally bid for the 2004 Summer Games but lost against Athens, Greece then Turin hosted the Winter Olympics in 2006. They started the 2020 campaign but the Italian government pulled the plug on the bid at the last minute when they were submitting their application, refusing to support the cause citing the economy as the reason.

This time however, Matteo Renzo, the new Italian Prime Minister, has proclaimed that the government is completely behind this bid and has made it very clear even meeting with IOC President Bach during the United Nations meetings in New York.

**LAURA WALDEN has over twenty-five years of experience in the Olympic Movement, formerly at the European Olympic Committees with SportEurope under former IOC President Dr. Jacques Rogge and IOC Member Mario Pescante. She worked with the Rome 2004 and Turin 2006 Olympic bids and also managed PR & media for Dr. Jacques Rogge during his campaign for the presidency.


Keywords · Olympics · Rome 2024


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