POSTED: August 1st 2015
InDepth

Olympics: Significant accomplishments over the past year for PyeongChang 2018 under the leadership of Korean Air's Cho

POCOG President Yang-ho Cho delivered updates to the IOC membership / SFC
POCOG President Yang-ho Cho delivered updates to the IOC membership / SFC

Over a dozen top international media attended a POCOG roundtable during the 128th IOC Session / SFC
Over a dozen top international media attended a POCOG roundtable during the 128th IOC Session / SFC

DR. ERIC C. SCHWARZ at the KUALA LUMPUR CONVENTION CENTER (KLCC) / Sports Features Communications

(SFC)  Today Yang Ho Cho celebrated his one-year anniversary as President of the PyeongChang 2018 Olympic and Paralympic Committee.  During the past year under his leadership, there have been many accomplishments for moving the host city committee forward in the planning process towards successful implementation of the XVIII Winter Olympiad

Highlights from a press conference taking place in conjunction with his visit and presentation at the 128th IOC Session in Kuala Lumpur, Malaysia included a series of point of success from this past year.  One of the initial highlights was leading a meeting between IOC President Thomas Bach and Republic of Korea President Geun-hye to reaffirm the government's support of the Games

Six new exciting events were added to the Olympic Program in alpine skiing, snowboard, speed skating, and curling - none requiring new facilities. 

As far as infrastructure, six new competition venues are over 18% completed, and are on track for completion to ensure test events will be held during the 2016/17 winter season. First test event is a Men's Alpine Ski World Cup event in February 2016.  Also the high-speed rail construction rate is almost 40% and will be completed in June 2017.  To ensure progress stays on schedule, President Cho is constantly monitoring venues progress via drone cameras!

While the passing of Olympic Agenda 2020 came about one year too late for full-scale implementation by PyeongChang 2018, the organizing committee is doing what they can to address the initiative where they can.  One example is instead of building a new media and press center, they will use the existing convention center - a savings of over $20 million USD.

In terms of operations, the IOC Coordination Commission made their 4th visit to PyeongChang to carry out a successful 4th Project Review.  The International Paralympic Committee (IPC) also completed its fourth Project Review of preparations for the 2018 Paralympic Winter Games.  POCOG launched an organizing committee for test events called the "PyeongChang Winter Series Foundation"; co-hosted the World Broadcasters Briefing with the Olympic Broadcasting Service (OBS); and finalized the master plan and names for the PyeongChang 2018 Games.

POCOG has developed a new website and slogan with a new branding and message plan.  They also executed an event for 1000 Days to Go - celebrated with fireworks, music and dance, exhibitions, and cultural events to promote the Games.  POCOG also launched the first 'Paralympic Day' event to ramp up excitement about the Paralympics, and announced that mascots will be launched within the next year.

In terms of sponsor partnerships, have signed contracts with Samsung as official domestic technology partner; Hyundai and Kia as official domestic automobile partner; Korean Air as official partner for passenger air transportation services; Bae, Kim & Lee LLC as official legal supplier; Samil PwC as official supplier for accounting services; and Pagoda Education Group as official supplier of language training services for POCOG.  They also have a memorandum of understanding with Korea International Cooperation Agency (KOICA) to promote the Games through their volunteer program.

Figure skating legend Yuna Kim, spped-skater Seung-hoon Lee, short-track speed skater Seung-hi Park, and speed skater Tae-bum Mo were appointed as Honorary Ambassadors; and American downhill skier Lindsey Vonn became the first International Ambassador for POCOG.  Celebrity photographer Seihon Cho, Paralympian wheelchair curling athlete Haksung Kim, and long-track speed skater Kyou Hyuk Lee also became Games Ambassadors.

Seung-whan Song was hired as the Executive Creative Director for Opening and Closing Ceremonies, and Moon-tae Lee was hired as Executive Artistic Director for the Opening and Closing of the Paralympic Ceremonies - with plans for hiring a master group of experts to assist them.

This has been a busy year for President Cho and the POCOG - and the evidence of their positive work was acknowledged by the IOC during the 128th Session this week.  POCOG is certainly working effectively towards their legacy of "New Horizons" for winter sports in Asia.

DR. ERIC C. SCHWARZ is a tenured Senior Lecturer of Sport Management at Victoria University in Melbourne, Australia.  He has been an academician for 15 years in the areas of sport business management, international tourism, and hospitality management - with special focus on the areas of sport marketing, sport finance, tourism, and facility/event management.  He speaks globally and is the author of numerous publications in these areas, as well as been actively involved in consulting projects working with a multitude of sport and community organizations ranging from grassroots efforts to hallmark events.  


Keywords · Olympics; PyeongChang 2018;


For more information contact:
Laura Walden ()


All original materials contained in this section are protected by United States copyright law and may not be reproduced, distributed, transmitted, displayed, published or broadcast without the prior written permission of Sports Features Communications, Inc the owner of that content. It is prohibited to alter or remove any trademark, copyright or other notice from copies of the content.