POSTED: July 30th 2015
NewsUpdate

Olympics: Final Beijing 2022 Bid Committee briefing focuses on government support, finances; and air quality

From left to right... Zhou Xing, Deputy Director of Finance and Marketing - Beijing 2022 Bid Committee; Yu Weiping, Vice Minister of Finance; and Hou Liang, Mayor of Zhangjiakou
From left to right... Zhou Xing, Deputy Director of Finance and Marketing - Beijing 2022 Bid Committee; Yu Weiping, Vice Minister of Finance; and Hou Liang, Mayor of Zhangjiakou

From left to right...  Fang Li, Director for Environmental Protection - Beijing 2022 Bid Committee; and Zhai Qing, Vice Minister of Environmental Protection
From left to right... Fang Li, Director for Environmental Protection - Beijing 2022 Bid Committee; and Zhai Qing, Vice Minister of Environmental Protection

DR. ERIC C. SCHWARZ at the Traders Hotel in KUALA LUMPUR / Sports Features Communications

(SFC)  Earlier this afternoon the Beijing 2022 Bid Committee hosted two press briefings - the first focused of government support and financial management - and the second covering air quality.

The first session was moderated by Wang Hui, communications director of the Beijing 2022 Bid Committee.  She was joined by the Mayor of Zhnagjiakou Hou Liang; Yu Weiping, Vice Minister of Finance; and Zhou Xing, Deputy Director of Finance and Marketing of the Beijing 2022 Bid Committee.

Mayor Hou was asked what advantage his city of Zhangjiakou brings to the bid as co-host city.  His initial response was "we have enough snow..." and later added "60-100 centimeters annually over the past 20 years".  Hou reiterated that this was plenty of snow to host winter sports events, and added that over the past 20 years "since Zhangjiakou developed winter sports, we currently have five major ski resorts and 82 ski courses - and most of the facilities have been certified by FIS (International Ski Federation) and other international federations."

Ms. Zhou addressed a number of questions related to finance and marketing.  Asked about the plans for the management of the Beijing 2022 within budget, she replied "our budget is $1.56 billion USD, and for that part we have developed a professional team to develop this budget including people who have experience from Beijing 2008 and also professional who have financial experience and also marketing experience."  Zhou added "the capital investment budget is an additional $1.51 billion USD, and for that part over 65% are being funded by private sources." 

Later asked about the plans for marketing and corporate partnerships, Zhou said "we estimate about $660 million USD for the local sponsors and the official suppliers, and we have estimated there will be four tiers with a total of 36 sponsors".  She reiterated this is over and beyond revenue generated from the IOC through the TOP program.  

The second brief was moderated by Xu Jicheng, vice communications director of the Beijing 2022 Bid Committee.  He was joined by Zhai Qing, Vice Minister of Environmental Protection; and Fang Li, Director for Environmental Protection of the Beijing 2022 Bid Committee.  The focus of this briefing was on the air quality in Beijing.  Li responded "we have a lot of figures supporting that the air quality of Beijing is improving annually."  He also explained that "we are learning the advanced experiences from other countries in managing air pollution - for example we have learned from London in terms of how to control coal pollution; learned from Germany how to deal with industrial pollution; and we are also learning from Los Angeles about reducing car exhaust."

Vice Mininster Zhai stated that "we believe that Beijing will continue to do better to improve air quality so that in 2022 Beijing will be able to provide a better, comfortable, and good environment for athletes from all over the world."  He further explained the governmental plan for improving air quality in Beijing - the clean air action plan from 2013-2017, with a total investment of $130 billion USD... now the government is in the process of developing a new clean air action plan starting from 2018 - so we have resolve and confidence in terms of improvement of air quality in Beijing."    

DR. ERIC C. SCHWARZ is a tenured Senior Lecturer of Sport Management at Victoria University in Melbourne, Australia.  He has been an academician for 15 years in the areas of sport business management, international tourism, and hospitality management - with special focus on the areas of sport marketing, sport finance, tourism, and facility/event management.  He speaks globally and is the author of numerous publications in these areas, as well as been actively involved in consulting projects working with a multitude of sport and community organizations ranging from grassroots efforts to hallmark events.  


Keywords · Olympics; 128th IOC Session; Beijing 2022


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