POSTED: July 30th 2015

International Olympic Committee awards Dentsu 2018-2024 broadcasting rights in Asia

MARISSA FLANDERS (USA) / Sports Features Communications

(SFC) Dentsu Inc. (Dentsu) has officially been granted exclusive broadcast rights, by the International Olympic Committee (IOC) in 22 countries in Asia for the PyeongChang 2018 Olympics, Tokyo 2020 Olympics, 2022, and 2024 Games.

Dentsu will now continue to be the exclusive gatekeeper for broadcasting rights for all media platforms and in all languages in Papua New Guinea, Philippines, Singapore, Tajikistan, Thailand, Turkmenistan, Uzbekistan, Vietnam, Afghanistan Brunei, Cambodia, Chinese Taipei, East Timor, Hong Kong, Indonesia, Iran, Kazakhstan, Kyrgyzstan, Myanmar, Mongolia, Laos, and Malaysia.

IOC President Thomas Bach stated, "This agreement ensures Olympic broadcast coverage for fans across the region, including on free-to-air television. Having begun our broadcast relationship with Dentsu at the Olympic Winter Games Sochi 2014, I am pleased we will continue through to 2024."

"Following the acquisition of the broadcast rights for the 2014 and 2016 Olympic Games and Youth Olympic Games in Nanjing, we are delighted to strengthen the ongoing relationship between the IOC and Dentsu through the distribution of the broadcast and exhibition rights for all the Olympic Games until 2024. We are dedicated to contributing to the long-term development of the Olympic Movement and to deliver the excitement of the Olympics to the fans in these Asian countries and territories," expressed Kiyoshi Nakamura, Executive Officer of Dentsu.

Delegate IOC Member for Broadcast Rights in Asia and IOC Vice-President, Zaiqing Yu commented, "Dentsu has a good understanding of the region's commercial and broadcast environment, and their expertise and insight will help the Olympic Movement develop its presence and ensure excellent Olympic broadcast coverage of future Games."

In addition, Dentsu is the Olympic broadcast partner in the region for the Rio 2016 Games.

** MARISSA FLANDERS is a graduate of Saint Leo University with a Bachelor's Degree in Sport Business. She has over four years of writing experience and has a real passion for ice hockey following the Pittsburgh Penguins on her blog

Keywords · IOC · PyeongChang 2018 · Tokyo 2020 · Rio 2016 · Dentsu · 2022 Olympics · 2024 Olympics

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