POSTED: July 24th 2015

Hamburg 2024 gets a boost from high broadcast numbers for ITU World Triathlon

ITU World Triathlon Hamburg / ITU
ITU World Triathlon Hamburg / ITU

BRITTANY MILLSAP (USA) / Sports Features Communications

(SFC) The growing demand to watch the sport of triathlon has become apparent as the ITU Mixed Relay World Championships and ITU World Triathlon Hamburg took 10% of the market share last weekend on German broadcaster ARD, recording more viewers than the Tour de France.

Hamburg is bidding for the 2024 Summer Olympics and the growing following for the sport rallied the local spirit for triathlon which is on the Olympic Programme.

"Not only is triathlon challenging to do, but it's exciting to watch," ITU President and IOC Member Marisol Casado continued "Our athletes swim, bike and run at the highest level all in one race. Their level of athleticism is unbelievable and people want to see them race. Both the individual races and Mixed Relay offer non stop action from lead changes to come from behind finishes to down to the line sprints that engage the public."

1.49 million viewers tuned in to the ITU Mixed Relay World Championship to watch the woman-man-woman-man relay and mini triathlon in beautiful Hamburg, Germany.  ITU hopes that these numbers will persuade the IOC to include Mixed Relay on the Olympic Programme.

Prior to the ITU Mixed Relay 1.8 million viewers watched the men compete while 1.06 viewers watched the women. Overall the viewership soared above that of the Tour de France.

The event was not only successful on television but the race was also attended by about 250,000 Hamburg spectators lining the course to cheer despite the rainy conditions. 

** BRITTANY MILLSAP is a graduate of Saint Leo University with a Bachelor's Degree in Sport Business. She has two years of sports media experience with LB3 Lacrosse. She plans to continue her education in sport media while attending grad school at Lindenwood University.

Keywords · Olympics · International Triathlon Union

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