POSTED: July 9th 2015
NewsUpdate

Olympics: Beijing 2022 rely on 2008 Olympic legacy and experience to guarantee delivery a successful Games


MARISSA FLANDERS (USA) / Sports Features Communications

(SFC) It has been seven years since the city of Beijing hosted the 2008 Summer Olympic Games. Those Games left a far-reaching legacy to Beijing and all of China. The Games proved to be a stimulant for the development of China, and such an experience has them ready to host the 2022 Winter Olympic Games.

China is no stranger to holding major international events and has plenty of experience organizing winter multi-sports events. Not to mention, the multitude of smaller-scale events they have hosted. Currently, China has 167 international technical officials, which have been registered by the Winter International Federations (IFs), along with even more national technical officials.

Furthermore, China has already developed and cultivated a large pool of experts. The Beijing Olympic City Development Association (BODA) has formulated on-going programs to ensure that these experts can efficiently and easily be brought together to deliver a successful Games.

In addition, three areas are essential for Beijing to deliver a success Olympic Games, which are marketing, medical services, and accommodation. Beijing has this covered with experience and enthusiastic professionals ready to drive into the preparations.

In terms of marketing, Beijing has an experienced team that was involved in the marketing programs for the 2008 Games. They possess a firm understanding of the Chinese market and the International Olympic Committee (IOC) and International Paralympic Committee (IPC) marketing rules. Beijing 2022 is confident that their past experiences will secure all returns for their commercial partners, provide a full stadium with an impressive atmosphere, and ensure that all revenue targets are met.

As for the medical services, the city of Beijing already has a robust and high-level health-care services and resources, which were only amplified by the 2008 Games. Currently, those services are contributing to an exchange program between the Beijing and a potential host of 2022 Games' snow events, Zhangjiakou. The Beijing and Zhangjiakou Zones will host the 22 first-class hospitals designated for the 2022 Games and will have over 30,000 beds.

Moreover, the Beijing World Anti-Doping Agency (WADA)-Accredited Anti-Doping Laboratory is fully equipped with exceptionally skilled and experienced staff, the most advanced equipment and technology. The China Anti-Doping Agency also has notably experience working in partnership with the WADA and the IOC Medical Commission.

Finally, Beijing is a global tourism and business destination and one of the world's top destinations. The city has many world-class hotels and services, with many of them being tried and tested during the 2008 Summer Games. They fully satisfied the requirements laid out by the IOC and even had existing room supply. Over 260 million tourists visited the city of Beijing in 2014 while Zhangjiakou has fast growing leisure and hospitality industries that make it an emerging winter tourist spot.

Head of Communications of the Beijing 2022 Bid Committee, Wang Hui stated, "Our people are our biggest value and legacy. We are confident that with the passion and the experience of the Chinese people, Beijing can not only deliver a successful Olympic Winter Games, but also boost development of winter sports in China and across the world, and set up a new model of sustainable development for the mutual benefit of our country and the Olympic Movement."

** MARISSA FLANDERS is a graduate of Saint Leo University with a Bachelor's Degree in Sport Business. She has over four years of writing experience and has a real passion for ice hockey following the Pittsburgh Penguins on her blog www.thepenshockeyshow.com.


Keywords · Beijing 2022 · IOC · IPC · 2022 Winter Games · Olympic · bidding process · Beijing 2008


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